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Degree of application of best practices by company C-5

Degree of application of best practices by company C-5

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BEST PRACTICES IN MARKETING STRATEGY AS APPLIED BY SMALL MEXICAN COMPANIES
Research
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  • Jul 2019
This is a doctoral dissertation which resulted from a research done with a group of 10 small Mexican companies. The goal of the research was to study and analyze how these companies were applying the best practices of marketing strategy. The study includes a selection of best practices of marketing strategy that are measurable and allow a researche...
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