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Cumulative Effects of Treatment on Listing Outcomes

Cumulative Effects of Treatment on Listing Outcomes

Source publication
Figure 1: Treatment Email
Figure 2: Distribution of Ratings for Focal Stay
Figure 3: Cumulative Effects of Treatment on Listing Outcomes
Figure 4: Distribution of Days to First Review
+10 Figure 5: Effect on Review Ratings (Conditional on Review)
More Reviews May Not Help: Evidence from Incentivized First Reviews on Airbnb
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  • Dec 2021
Online reviews are typically written by volunteers and, as a consequence, information about seller quality may be under-provided in digital marketplaces. We study the extent of this under-provision in a large-scale randomized experiment conducted by Airbnb. In this experiment, buyers are offered a coupon to review listings that have no prior review...
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Context 1
... consider four listing level outcomes, views after the focal checkout, transactions initiated after the focal checkout, nights for transactions initiated after the focal checkout, and the price to guests of transactions initiated after the focal checkout. Figure 3 displays the results in percentterms. Turning first to views, we see that treated listings receive up to 1% more views, with the effect peaking between around 60 days and then diminishing. ...
Context 2
... second panel of Figure 3 displays the two-stage least squares estimates measuring the effects of an incentivized review. We find that the reviews generate more attention and transactions for listings. ...

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