1927 Cover of Young Companion. Fig. 7 Cover of Young Companion, 1934 and 1941.

Context in source publication

Context 1

... crafted and highly commodified through advertising. The magazine Young Companion (Liang You), founded in 1926 as the first comprehensive pictorial, pioneered in featuring modern girls with their fashion sketches, advertising images and photographs, constructing a public realm for upper-class Chinese women to display their image. The 1927 cover ( fig. 6) of Young Companion features a female socialite icon of the time know as Lu Xiaoman, who wears a western-style furry overcoat, holds a Chinese folding fan, smiles demurely and glances provocatively at the viewers, in a manner intriguingly resembling Yamaguchi in Shiseido's Manchurian advertisement. Despite a relatively conservative ...