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Correlations between LVs and Square Roots of AVEs

Correlations between LVs and Square Roots of AVEs

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The ultimate goal of this research was to examine the impact of tourism service quality in improving the mental imagery from the managers’ perspectives working for tourism companies in Erbil. Also, understand the concept of tourism service quality and its various dimensions. However, to collect empirical data, the researchers used a self-designed s...

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Context 1
... the squared root of each constructs' AVE should be greater than its higher relationship with any other construct to evidence discriminant validity ( Hair et al., 2010). As shown in Table 3, the sufficient discriminant validity that AVE root square values are higher than correlations with any other LV of the construct. ...
Context 2
... we may confirm that the research model highly reliable, (see Table 3). ...

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