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Theme parks have many contributions to their destination, local and regional economies, tourism, etc. If they meet the changing demands of theme park visitors, more satisfied and revisiting visitors are acquired. This study attempted to determine the dimensions that influence theme park visitors' perceived service quality, satisfaction and behavior...
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This paper aims to test the effect of structural relations between memorable tourism experience, destination brand personality, destination place attachment and tourist satisfaction on tourist behavioral intention within a theoretical model. Two different methods were applied for research purposes. First, structural equation modeling was used to an...
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... The selection of Asia and the Pacific's theme parks and museums was based on the fact that these tourist attractions boost local and foreign traveller demand (Tan and Huang 2020;Duan et al. 2019;Campa et al. 2019;Luo and Ye 2020). The tourism product's primary drivers of travel to cities are theme parks and museums, which draw millions of people annually to urban and tourism cities destinations (Aparicio et al. 2022;Başarangil 2018;Raluca and Gina 2008). ...
The main challenge of this paper was to analyse Asian and Pacific theme parks and museums as tourist attractions aimed at increasing tourism demand in the postpandemic period from 2012 to 2022. To address the primary research questions and objectives, this study’s methodology blends qualitative and quantitative data. The findings reveal that Asian and Pacific theme parks and museums received 1187 billion visitors, a substantial number of whom revitalized and improved the local and regional economies of urban destinations. Cities such as Tokyo, Osaka, Shanghai, Seoul, Taipei, Beijing, and Hong Kong provide good air and ground accessibility, connecting them through intermodal transport systems. As a result, these urban cities are the most visited in the Asia–Pacific region and have a high tourism demand. The main novelty and contribution to the literature review of this manuscript is that it helps improve understanding of theme parks and museums in urban cities and their relationships with airports, public transport, and the population, as well as this study highlights the relevance of airport and airline operators in strategic and marketing plans of Asia and Pacific cities’ tourist destinations. Indeed, our findings will be valuable resources for future scholars and practitioners that will address future studies with a broader perspective of air transport in leisure activities.
... Furthermore, they assert that the careful design of the servicescape is crucial and should be the primary consideration when constructing a park. For the same reason, Başarangil (2018) argued that the servicescape plays a significant role in shaping visitors' emotions and behavioral intentions, which in turn leads to revisits and recommendations. Park, Back, Bufquin, and Shapoval (2019) also confirmed that servicescape is of significant importance in improving customer satisfaction and emotions, the factors that make visitors repeat their behavior. ...
In response to the growing demand for enhanced visitor experiences in a more competitive environment, this study aims to develop a Servicescape Quality Scale specifically for Taiwanese amusement parks. Using a mixed-methods approach, the research begins by identifying key servicescape attributes through focus group discussions and expert interviews. We then validated these key servicescape attributes through surveys from 300 visitors across 24 leading amusement parks, ensuring the reliability and relevance of the scale. The result validates five critical dimensions that shape the servicescape: aesthetics, ambient conditions (or surrounding environment), space function, wayfinding, and cleanliness. These dimensions are crucial in influencing visitors' satisfaction and eliciting behavioral responses such as revisiting and recommending the park. These findings serve as a crucial framework for amusement parks to assess and enhance their service environments, potentially leading to significant improvements in the overall visitor experience. By focusing on these dimensions, park managers would attain focused improvements that are closer to the expectations of the visitors, thus securing significant gains within the respective service landscapes. In addition, park managers can use the scale as a diagnostic tool to pinpoint potential shortcomings. In addition, the scale allows benchmarking at a wider industry or competitive level. The hypothesized result, given the aforesaid Servicescape Quality Scale, should translate into visitors' satisfaction, repeat patronage, and long-term customer loyalty—all factors that sustain the profitability of the amusement parks within Taiwan.
... Because theme parks transform their locations into focal points of tourism, it's essential to examine visitors' perspectives. (Başarangil, 2018). However, despite its growing popularity, there's still a scarcity of research in the tourism field that utilizes 'big data' extracted from online reviews to analyze amusement parks e.g. ...
The rapid growth of amusement parks in Indonesia has elevated them to significant tourist hubs, prompting a detailed examination of visitor satisfaction within these settings. This study aims to analyze the satisfaction trends among tourists visiting the top 11 amusement parks in Indonesia and assess whether their ratings accurately reflect their satisfaction. Moreover, it investigates the factors influencing satisfaction levels, employing an adjusted rating method to dissect tourists' ratings and compare them with sentiment analysis results derived from provided reviews. While acknowledging the fluctuating performance of these destinations, with most showing signs of improvement, the study highlights that only 5 destinations within the sample exhibit comovement between adjusted ratings and sentiment analysis results. Furthermore, a closer inspection reveals that some destinations have successfully minimized the prevalence of negative sentiments expressed in reviews. However, there is still 1 destination that is of concern because it has decreased customer satisfaction as indicated by a decrease in score and the addition of negative sentiment.
... Thus, in traditional marketing, the concept of service should give way to the idea of experience, particularly concerning leisure activities. Most studies assessing the quality of experiences in theme parks have focused primarily on four factors: immersion, surprise, involvement, and fun (Başarangil, 2018;Ghorbanzade et al., 2019;Kao et al., 2008). ...
... All these variables were measured using a 5-point Likert scale. Four dimensions of experiential quality including immersion (five items), participation (four items), surprise (four items), and fun (four items) adapted from Başarangil (2018;Ghorbanzade et al. (2019); Jin et al. (2015) and Kao et al. (2008). The post-consumption behaviours were represented by perceived value, overall satisfaction, and behavioural intentions. ...
Visitor experiences are individual occurrences characterized by their subjective nature. As a result, each consumer has a unique perspective on the quality of experience depending on their visitor profiles. The literature implies that demographic and travel characteristics are factors that may influence the perceptions of visitors. While some studies have examined the influence of these factors on marketing variables, more information is still needed to help predict visitors' post-consumption behaviours and to understand how they interpret experiences. This study explored whether experiential quality, perceived value, satisfaction, and behavioural intentions differ according to individuals’ demographics and travel characteristics. A survey was conducted collecting data from 324 visitors in presumed leading theme parks in Kenya. A t-test for independent samples and a Kruskal–Wallis test were used for the analysis. Except for gender and first or repeat visitors, the results for all other demographic and travel characteristics showed significant differences in at least one of the variables studied
... Kuang-Peng Hung et al. demonstrated that aesthetics, excellence of service personnel, and entertainment affect visitor satisfaction, subsequently influencing their sense of belonging, with on-site activities moderating the impact of satisfaction on belonging [76]. İlke Başarangil's research revealed a significant relationship between "satisfaction" in creative parks and "perceived service quality" and "behavioral intent" [77]. Research can clarify visitors' needs and opinions about the sustainability of a site in terms of visitor perceptions, which can then inform future planning and management [78]. ...
As a witness to history, industrial heritage embodies the cultural, technological, and economic values of a particular era. Transforming it into a cultural and creative park can imbue new functions and vitality, supporting and promoting sustainable urban development. This paper focuses on the Mili Cultural and Creative Park in Quanzhou as its research subject. Through interviews and questionnaire analyses from the perspective of tourists, five evaluation factors are extracted: spatial environmental elements, social cultural elements, landscape and greening elements, supporting facilities elements, and transportation and location elements. An analysis of tourist satisfaction using the semantic differential method reveals a higher satisfaction with spatial environmental elements, social cultural elements, and landscape and greening elements, while satisfaction with supporting facilities elements and transportation location elements is low. Additionally, the modified IPA method is employed for the analysis, revealing poor overall performance in supporting facilities elements and transportation and location elements. In subsequent efforts, priority should be given to improving the quantity and reasonable distribution of garbage cans, organization of events in the park, traffic conditions outside the park, parking around the park, and park accessibility. The aim is to further optimize the environment after the reuse of industrial heritage, enhance tourist satisfaction, and promote urban sustainability.
... similarly, hanks et al. (2017) noted that restaurant patrons who are satisfied with the social environment make recommendations about the restaurant, and kwong (2017) found that hotel buffet visitors' satisfaction with the environment determines their intention to recommend. Basarangil (2018) reported that customer satisfaction with the experiential quality and environment of an amusement park determines consumers' behavioural intentions (including making recommendations). this evidence allows us to formulate our third hypothesis: ...
... the sampling method is left to the researcher's judgment, and it is noted that this method has its limitations, and the findings should be generalised with caution. similar studies using convenience sampling have been conducted in environmental research (ryu & han, 2010;chua et al., 2020;Basarangil, 2018;Oviedo-garcía et al., 2019). Moreover, in real life, absolute random samples are very difficult to achieve, and a small deviation from this condition typically does not significantly affect the results (Mork¯unas, 2022). ...
This article seeks to reveal the most important elements of the physical and social servicescape in determining customer satisfaction and the intention to recommend the service during COVID-19-related restrictions. The necessity to wear masks, maintain social distance and other COVID-19 containment measures had a profound impact on the role of servicescape factors in the formation of customer satisfaction. A cross-sectional survey and a partial least squares (PLS) structural equation modelling (SEM) were employed as the main research tools. Visitors to nightclubs in Lithuania served as the empirical basis for the research. The study reveals that social servicescape factors were more important than physical servicescape factors in determining both customer satisfaction and the intention to recommend the service.
... Notwithstanding, this study gives us the opportunity to develop a new point of view in the relationship between theme park operators and cities in developing countries that want to improve the city's tourism supply and tourists' experiences. Theme parks are the main motivators for tourism trips to cities, core elements of the tourism product and tourists' daily expenditures [62,63] and attract millions of visitors every year to cities. ...
The main goal of this manuscript is to analyse Latin American theme parks as tourist attractions for stimulating future tourism demand after the pandemic crisis. The methodology used in this study is a set of qualitative and quantitative indicators for measuring the most visited Latin American parks from 2011 to 2022 and where they are localised to address the importance of the location of these theme parks and the cities in which they are operating. The results reveal that Latin American parks such as Six Flags Mexico, Beto Carrero World, Hopi Hari, La Feria de Chapultepec and Parque Xcaret are tourist attractions that promote and improve the tourism industry in Latin American cities, and their entertainment activities attract millions of visitors each year. One of the most important findings from this study is that the bus is the primary and most efficient (regarding travel time) mode of transportation in the cities analysed, as well as that there is a high correlation between the success of tourist attractions, their accessibility by plane and on land and their distance to Latin American cities. Moreover, this research constitutes an empirical illustration of the importance of theme parks in cities as tourist attractions and provides a new emerging contribution to the literature on the relationship between theme parks and the means of transportation at tourist destinations.
... According to a prior study, the quality of the trip had a substantial impact on satisfaction and perceived value (Handriana & Ambara, 2016). Furthermore, the quality of the experience has an influence on the visitors' perceived value and contentment (Başarangil, 2018;Habibi & Rasoolimanesh, 2021;Suhartanto et al., 2020;Sun et al., 2019;Wu & Li, 2017). Thus, we propose the following: ...
... For developing countries to provide a quality experience for tourists, it is suggested that the infrastructure at natural sites should be organized and well planned in such a manner so that it preserves its natural and cultural environmental factors (Spenceley, 2012). Previous studies support these findings well (Başarangil, 2018;Handriana & Ambara, 2016;Klaus & Maklan, 2013;Sun et al., 2019;Wu & Li, 2017). Thus, hypotheses H1 and H2 are satisfied. ...
This study aims to examine environmentally responsible behavior through experience quality, perceived value, and tourist satisfaction while explaining responsible behavior of tourists towards the environment in the natural sites of Madhya Pradesh, India. The theoretical framework proposed is based on literature. Structural equation modeling (SEM) was employed using partial least squares (PLS) 3.0 software to test the model fit and hypotheses. The data was collected using random sampling from 131 tourists at these natural sites who participated in the survey through a questionnaire. The analysis showed a good fit for the environmentally responsible behavior study model. The results suggested that experience quality and perceived value are significantly associated with tourist satisfaction, and experience quality significantly impacts the perceived value. Furthermore, environmentally responsible behavior depends on the satisfaction of the tourists. India is too large to include all areas, and this study was limited to only four natural sites situated in the Indian state of Madhya Pradesh. The results thus cannot be generalized. Responsible environmental behavior can be promoted through tourist satisfaction with the natural sites. Those people responsible for marketing the natural sites must learn and adopt strategies that effectively help them communicate different dimensions of experience quality and perceived value to the tourists.
... With the development of the experience economy, theme parks (Geissler & Rucks, 2011) are a good alternative for visitors who want leisure time. Theme parks, one of the important components of the entertainment and tourism industry (Formica & Olsen, 1998), are centers that provide service by making use of audio-visual technology (Başarangil, 2018). Theme parks, which vary in the goods, services, and experience elements, are known for offering many features and different themes. ...
... Theme parks, which vary in the goods, services, and experience elements, are known for offering many features and different themes. For example, theme parks have many different themes, such as history, fairy tales, marine, botanical, wild animals, nature, and educational themes (McClung, 1991;Raluca & Gina, 2008;Başarangil, 2018). Theme parks are a center of attraction for visitors because they also offer sections from the world geography (Başarangil, 2018). ...
... For example, theme parks have many different themes, such as history, fairy tales, marine, botanical, wild animals, nature, and educational themes (McClung, 1991;Raluca & Gina, 2008;Başarangil, 2018). Theme parks are a center of attraction for visitors because they also offer sections from the world geography (Başarangil, 2018). Presenting themes and stories by focusing on changing consumer demands and needs in the tourism industry is more common than in other industries. ...
The theme parks, whose number has increased rapidly since the end of World War II, are frequently visited by visitors who want to spend their leisure time in recent years. The theme parks, which are pioneers among entertainment centers with the development of the experience economy, should give importance to satisfaction to create competitive advantages in terms of visitor satisfaction. Satisfaction is a very key factor, especially in the competitive environment in the entertainment and tourism industry. So, entertainment and tourism businesses should determine well how to provide and measure satisfaction. This research focuses on identifying key criteria that affect theme park satisfaction. Satisfaction criteria were determined by using the literature and some contributions of the authors. The criteria were evaluated by asking the importance levels of the satisfaction criteria to the visitors who experienced the theme park. Level Based Weight Assessment (LBWA) Model, a new model, is used in multi-criteria decision-making methods in evaluating the determined criteria and determining the weight coefficients. With the findings of the study, the criteria that affect customer satisfaction were determined. To achieve long-term success and competitive advantage, it is necessary to focus on customer satisfaction criteria. Therefore, among the criteria determined, it is recommended that theme park managers should necessary to focus more on which criteria. This study presents results that should be taken into account in solving problems, improvement plans, and marketing strategies.
... p. 3). Theme parks have been an essential component of tourism industry (Başarangil, 2016;Manthiou, Kang, Chiang, &Tang, 2016. pp. ...
