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Corporate Social Responsibility (CSR) policy, digital marketing and green marketing are considered as some of the most emerging topics. However, the major problem is associated with the lack of CSR policies, development and adaptation of green marketing in the companies operating in manufacturing companies in the UK. In this manner, this study aime...
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Context 1
... 1 below depicts the conceptual framework of the study with respect to the variables adopted in this study. It can be determined from Table 1 that digital marketing has been the independent variable of the study which involves promotional activity and social media as the factors. On the other hand, the CSR policy is the second independent variable of the study which includes environment disclosure and social disclosure as the control variables. ...Context 2
... the researcher of the study has analyzed the factor structure using CFA analysis and the results pertaining to reliability and convergent validity have been presented in Table 1. In accordance with the research of Wong (2013), reliability of latent constructs can be tested using Cronbach Alpha and composite reliability whose thresholds are 0.7. ...Context 3
... accordance with the research of Wong (2013), reliability of latent constructs can be tested using Cronbach Alpha and composite reliability whose thresholds are 0.7. In this concern, the results presented in Table 1 indicate that none of the latent constructs has Cronbach Alpha below 0.7 and neither is the composite reliability below 0.7. This indicates that none of the latent constructs is required to be re-evaluated. ...Context 4
... the other hand, one of the significant aspects for CFA is to determine the convergent validity of the latent constructs, which assesses the degree of relatedness, and its threshold is 0.5 ( Vinzi et al., 2010). Based on this fact, the results in Table 1 depict that none of the latent variables utilized in this study has any issue of convergent validity since all values are higher than 0.5. The measurement model can also be seen in Fig. 2. ...Similar publications
This research examines the impact of green marketing and its factors on purchase intention through green brand trust and image. It examines the correlation between six concepts: green knowledge, environmental attitude and knowledge, green image, green trust, and purchase intention. An empirical survey was used to test the hypotheses. Data were coll...
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... Structural equation modeling (SEM) was used for testing internal audit governance factors on risk-based auditing. This technique allows the testing of hypotheses about direct and indirect effects between latent constructs (Tariqa et al., 2022). Moreover, they provide different fit indicators to assess the goodness of the assumed model to the observed data (Alqahtani et al., 2023). ...
IntroductionThis paper aims to explore the impact of internal audit governance factors on the risk-based auditing adoption of commercial banks in Jordan. The population targeted in this paper were managers of the accounting and finance departments in the commercial banks listed on the Amman Stock Exchange. Methods
Using the purposive sampling method, 339 responses were obtained in the final sample, which constituted a validity rate of 73.7%. Structural equation modeling (SEM) was adopted as a statistical approach for hypotheses assessment. ResultsThe findings of this paper confirmed the positive impact of internal audit governance factors, including internal audit attributes, audit committee attributes, risk management system, and internal control system, on risk-based auditing adoption. ConclusionA set of recommendations was provided to bank managers, such as enhancing the Board's supervision and monitoring of the internal audit function's actions by encouraging Board members to grasp risk-based auditing thoughts and the value it delivers to the Bank.
... A significant advantage of technology management is its contribution to organizational sustainability [88][89][90][91][92][93]. Additionally, it is instrumental in fostering an innovative culture, creating an environment where technological capabilities are consistently evaluated and aligned with market demands and organizational objectives [94][95][96][97][98][99][100]. ...
The study aims to understand evolving trends and patterns in technology management research. Given the critical role of technology management in shaping organizational strategy and operations, a systematic analysis is necessary to explore how this field has evolved, identify the most researched areas, and determine which countries and institutions are leading in this domain. The primary objective of the study is to conduct a comprehensive bibliometric review of technology management research. Using bibliometric techniques, the study investigates contemporary trends in technology management. Utilizing VOSviewer version 1.6.20, the research focused on the Web of Science (WoS) database, targeting publication titles that include the keyword “technology management.” This method yielded a dataset of 413 relevant publications, which were analyzed to determine trends in publication frequency, geographical distribution, institutional contributions, disciplinary diversity, and keyword prominence. By identifying leading countries, institutions, and interdisciplinary contributions, the study highlights how technology management practices have adapted to changing technological and market demands.
... Businesses tend to adopt new technologies when they perceive a return on investment, either through enhanced productivity or competitive advantage [60][61][62][63][64][65][66][67][68][69]. This relationship underscores the strategic importance of machine learning in broader economic and managerial decision-making [70][71][72][73][74][75][76][77][78][79]83]. ...
This study addresses the complexities of adopting machine learning (ML) technologies across various industry sectors, despite their recognized benefits. It aims to conduct a bibliometric review of ML adoption, providing an in-depth analysis of how ML technologies have been developed and integrated across different fields. Employing bibliometric analysis with VOSviewer v.1.6.20 software and the Web of Science (WoS) database, this study explores trends in ML adoption. The implications of this research are significant, impacting both academic research and industry practices. Academically, it enriches the literature on ML by highlighting key works, trends, and gaps that could steer future research directions. For industry professionals, the study provides insights into effective ML adoption strategies and underscores the challenges that need addressing to fully leverage ML technologies.
... Digital marketing refers to the utilization of digital channels, platforms and strategies to promote products or brands to reach and engage with a target audience (Uford, Charles & Etuk, 2022). Digital marketing refers to a set of tools and techniques that help transform a large amount of data from disparate sources into meaningful information to support decision-making and improve organizational performance (Tariq et al., 2022). ...
The study explored the effects of digital marketing tools on hotel visits in Akwa Ibom State,
Nigeria, emphasizing social media and affiliate marketing as independent variables, and hotel
patronage as the dependent outcome. The research targeted a population of 1122 employees
with access to customer reservation details across forty-one hotels registered with the Akwa
Ibom State Hotels Management and Tourism Board. Data was collected via a structured
questionnaire given to hotel employees. Statistical analyses were conducted using SPSS
version 25 for demographic data, utilizing simple percentages and charts. Univariate analyses
employed means and standard deviations to examine data central tendencies and variability.
Lastly, to test the study hypotheses, the study employed Partial Least Square-Structural
Equation Modelling (PLS-SEM), facilitated by the SmartPLS version 3.2.9 computer software.
Findings of the study showed that social media (β = 0.803, t-value = 13.113, p-value = 0.000 <
0.05) had significant effect on hotel patronage in Akwa Ibom State and affiliate marketing (β
= 0.701, t-value = 10.002, p-value = 0.021 < 0.05), had a statistical significant effect on hotel
patronage. The empirical results revealed that social media has a significant effect on hotel
patronage. From this result, we concluded that social media platforms offer hotels a direct
channel to engage with potential and existing customers, build brand loyalty, and influence
travel decisions. Also, affiliate marketing has a statistical significant effect on the patronage
of hotels in Akwa Ibom State. Affiliates, such as travel bloggers, online travel agencies, and
other related service providers, promote the hotel to their audience, thereby driving traffic
and increasing bookings. Based on the empirical findings, we recommended that
management of hotels in Akwa Ibom State should maintain their strong social media presence
while exploring other social media platforms in order to engage with their target audience.
They should also actively explore and implement affiliate marketing strategies to drive
increased customer patronage. By leveraging the synergies between these different
components, hotels can maximize the effect of their digital marketing efforts and drive increased customer patronage.
... In relation to platform-led green initiatives, there is a need to investigate the credibility and impact of digital platforms' sustainability claims. Empirical research could measure consumer responses to green marketing efforts on platforms, analyzing the trustworthiness of sustainability claims and the degree of consumer engagement [39]. ...
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This study aims to map all scientific publications on green advertising and identify potential future research directions. The data comprised 204 English-language studies on green advertising sourced from the Web of Science database. Bibliographic coupling analysis and thematic analysis methods were employed to examine the evolution of research on this topic over time. The results of the bibliometric analysis reveal five main themes. The thematic analysis identifies specific lines of research within each theme, including ‘the effectiveness of green marketing,’ ‘green consumption intention,’ ‘green advertising and consumer behavior,’ ‘green message,’ ‘method of advertising,’ ‘strategy of green advertising,’ ‘credibility of green advertising,’ ‘ambiguity and skepticism in green advertising,’ ‘greenwashing,’ ‘environmental cooperation,’ and ‘platform-led green initiatives.’ This study provides valuable insights into the latest and most significant developments in green advertising, specifically focusing on state-of-the-art thematic subjects. Consequently, it identifies promising areas for future research that can contribute to the advancement of the research community
... In relation to platform-led green initiatives, there is a need to investigate the credibility and impact of digital platforms' sustainability claims. Empirical research could measure consumer responses to green marketing efforts on platforms, analyzing the trustworthiness of sustainability claims and the degree of consumer engagement [39]. ...
... For marketers, AI not only enhances consumer experiences but also significantly impacts sustainable practices (Tariq et al. 2022). Marketers prioritize sustainability, aligning with increasingly conscious consumers seeking eco-friendly products in online shopping. ...
... This investigation highlighted that consumers primarily utilize AI for time-saving and efficient outcomes (Gkikas and Theodoridis 2022). Simultaneously, there's a growing trend among consumers to seek information about green products, driven by current environmental concerns urging sustainable choices (Tariq et al. 2022). Consequently, the study suggests that AI usage significantly contributes to fostering awareness about green products and their functionalities, particularly as many consumers use AI-based e-commerce services for shopping, aligning with the study's claims. ...
... It is intriguing to note that heightened consumer awareness often translates into more deliberate actions and decisions favouring green products. This behavioural shift holds immense importance in today's context, as validated by previous research (Tariq et al. 2022). ...
This study investigates the relationship between the usage of artificial intelligence (AI), specifically AI-based personalized recommendations (AI-PR), and its impact on consumers’ green product awareness (GPA) during online shopping. Recognizing that AI’s influence alone may not significantly affect green buying behaviours, we introduce emotional intelligence (EI) as a moderator to better understand human impact when using AI. The research framework is built upon the Interactive Recommendation Agents and the SOBC framework. A self-administered survey was conducted with 403 respondents, and the data were analysed using Partial Least Squares Structural Equation Modelling (PLS-SEM). The findings reveal that AI and AI-PR positively impact GPA, with partial mediation observed among the variables. Furthermore, emotional intelligence positively moderates the relationship between perceived AI usage and GPA. Specifically, individuals with higher emotional intelligence exhibit a stronger positive association between AI usage and GPA. Conversely, emotional intelligence negatively moderates the relationship between AI-based personalized recommendations and GPA, indicating that higher EI weakens the relationship between AI-PR and GPA, while lower EI strengthens it. The implications of this study are significant for marketers and retailers aiming to utilize AI-based personalized recommendations to encourage green behaviour and contribute to a sustainable future. These insights can help them understand the complex dynamics between AI, emotional intelligence, green product awareness, and behavioural intentions.
... Колективом науковців [6] наголошується на важливості в сучасних умовах питань екологічної безпеки, соціальних ініціатив бізнесу щодо досягнення безпечного навколишнього середовища та використання інструментів цифрового маркетингу для налагодження довгострокових та ефективних комунікацій з цільовою аудиторією. Формування та реалізація стратегії зеленого маркетингу у цифровому середовищі дозволяє компаніям істотно збільшити чисельність прихильників та стимулює збут продукції, оскільки користувачі позитивно оцінюють соціальну відповідальність бізнесу у сфері екології. ...
У статті розкрито особливості використання концепції соціальної відповідальності сучасними компаніями для забезпечення лояльності цільової аудиторії та формування бренду з високим рівнем довіри. Доведено доцільність постійного відслідковування еволюції соціуму та ідентифікацію найважливіших проблем, які потребують вирішення, оскільки в сучасних умовах турбулентності, глобалізації та цифрових трансформацій відмічається швидка зміна ціннісних орієнтирів, особливо серед представників поколінь Z та Альфа. Розкрито специфіку розвитку маркетингу з урахуванням інноваційних технологій, що використовується компаніями на національному та глобальному рівнях для забезпечення високого рівня конкурентоспроможності в довгостроковій перспективі. Доведено доцільність використання соціально відповідального маркетингу в процесі налагодження комунікацій з цільовою аудиторією, що позитивно впливає на бренди та сприяє формуванню високого рівня лояльності користувачів. Представлено вектор розвитку маркетингу в цифровому середовищі та ефективні інструменти для взаємодії з потенційними клієнтами. Доведено ефективність застосування цифрового маркетингу для просування компанії в Інтернеті, демонстрації її етичних цінностей та висвітлення реалізованих проектів, які мають важливе соціальне значення для суспільства. Представлено схему реалізації соціально відповідального маркетингу компанії, що передбачає постійний моніторинг впливу внутрішніх та зовнішніх чинників та здійснення коректив з метою оптимізації результатів. Наголошено на необхідності використання комплексної інформації про інтереси та важливі для сучасних користувачів проблеми, що дозволяє адаптуватись під наявні вимоги та сприяє підтримці іміджу соціально відповідальної та етичної компанії. Доведено важливість проведення фінансових розрахунків з метою досягнення оптимальних результатів в умовах обмеженості грошових ресурсів. Розкрито особливості використання соціально відповідального маркетингу в Україні в умовах війни. Наведено напрями реалізації соціальних ініціатив бізнесом під час військових дій. Представлено структуру фінансової допомоги від приватних компаній в Україні для подолання негативних наслідків війни. Наведено приклади допомоги компаніями в Україні після ракетної атаки на Охматдит, що свідчить про високий рівень етичності бізнесу в країні. Тип статті: емпіричний.
... This alignment not only attracts an expanding segment of environmentally conscious consumers but also cultivates stronger customer loyalty and engagement. Consumers are more inclined to develop long-term relationships with brands that reflect their values (Khandai et al., 2023;Tariq et al., 2022). ...
This chapter investigates sustainable digital marketing strategies tailored for African tourism destinations, with a focus on promoting unforgettable experiences while preserving the natural and cultural heritage of these destinations. It also highlights the importance of aligning digital marketing efforts with sustainable tourism principles, such as promoting responsible travel behavior and supporting local communities. The chapter emphasizes the need to showcase the unique natural and cultural heritage of African destinations through visually appealing content and immersive digital experiences. Furthermore, the potential of emerging technologies, such as blockchain and artificial intelligence, is explored to enhance the effectiveness and sustainability of digital marketing campaigns. The outcomes of this study aim to provide practical recommendations for African tourism destinations to enhance their digital marketing efforts while ensuring long-term sustainability and success.
... Embracing philanthropic responsibilities is of paramount importance for banks in today's competitive landscape, as it fosters a positive brand image, enhances customer trust and loyalty, and strengthens the bank's relationship with the community. By engaging philanthropic responsibilities into a robust digital content marketing framework emerges as a strategic imperative and contribute to sustainable development [47,48]. Such initiatives create a favorable perception among customers, increasing their satisfaction and willingness to remain loyal to the bank. ...
