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Conceptual Framework Hypothesis H1: Store atmosphere has a positive and significant effect on shopping lifestyle. H2: Store atmosphere has a positive and significant effect on impulse buying. H3: Shopping lifestyle has a positive and significant effect on impulse buying. H4: Shopping lifestyle is able to mediate store atmosphere towards impulse buying.
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This study aims to analyze the effect of store atmosphere on shopping lifestyle, analyze the influence of store atmosphere on impulse buying, analyze the influence of shopping lifestyle on impulse buying, and analyze the role of shopping lifestyle in mediating the relationship between store atmosphere and impulse buying at Suzuya, Langsa City. The...
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