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This research article examines Thailand’s tourism rivals, Singapore, and Malaysia’s tourism policies. Using a qualitative research approach, this study conducted a documentary analysis of gray literature available in the online public domain from 2020 to 2024. The sources included government white papers, tourism strategic planning documents, gover...
Context in source publication
Context 1
... comparative findings of TTR policies provided detailed and precise information that offers valuable strategic insights for future tourism planning. Table 2 summarizes how each country prioritizes similar objectives but employs different strategies based on their resources. Thus, Thailand' s tourism industry should prioritize offering a diverse range of tourism products and resources through soft initiatives and establishing a professional tourist management system, similar to how Singapore and Malaysia manage their tourism brand image. ...