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![Comparison between showrooming and webrooming [1]](profile/Mariyana-Kateva/publication/331275882/figure/fig1/AS:729023147687937@1550824071242/Comparison-between-showrooming-and-webrooming-1.jpg)
Comparison between showrooming and webrooming [1]
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![Fig. 1. Comparison between showrooming and webrooming [1]](profile/Mariyana-Kateva/publication/331275882/figure/fig1/AS:729023147687937@1550824071242/Comparison-between-showrooming-and-webrooming-1_Q320.jpg)
The paper provides a concise outline of the main characteristics of
showrooming and webrooming, which represent two of the current trends in customer
behaviour resulting from the merger of the traditional and the digital channels into a new
omnichannel retail trade reality. Marketing specialists expect that the rate of development
of e–commerce wil...
