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Comparing Post-Millennium Definitions of Visual Merchandising and Store At- mosphere/ Atmospherics.

Comparing Post-Millennium Definitions of Visual Merchandising and Store At- mosphere/ Atmospherics.

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Visual merchandising has gained importance in contemporary retail research and practice. Initially considered as an essential element of retail store atmospherics, the scope of visual merchandising has now extended well beyond the usual reference of a visual stimulus. As research on visual merchandising and store atmospherics continues to converge,...

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... eliminate confusion arising from the early definition of visual merchandising, the year 2000 can be taken as a benchmark year for understanding the evolving relevance of visual merchandising as an independent field of study. Comparing definitions of visual merchandising and atmospherics in the post-millennium phase of research (see Table 3) clarifies their respective scope to a large extent. While store atmosphere/ atmospherics remained tightly defined as a critical component of the store environment, visual merchandising definitions kept evolving with time. ...


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