Co-occurrence test results of Henokiens Association companies' mission statements. Source: own compilation.

Co-occurrence test results of Henokiens Association companies' mission statements. Source: own compilation.

Source publication
Article
Full-text available
Rapidly changing business environments and fierce competition are making it increasingly difficult for modern companies to maintain competitive advantage and accomplish business longevity. This study can fill the research gap in mission research and longevity research, and provides implications on what form and content of mission should be selected...

Context in source publication

Context 1
... cooccurrence analysis is based on frequency like the test mentioned above ( Table 2). In Figure 3, the circle size implies the scale of a word's frequency. In the co-occurrence test, the Jaccard similarity coefficient is the number of sentences within the mission statements, that contain both word A and word B in the same sentence. ...