Figure - uploaded by Wenti Ayu Sunarjo
Content may be subject to copyright.
Source publication
Demand on eco-friendly products is burgeoning, as a form adaptation to climate change mitigation strategy. Hence, environmental issues are still considered as an emerging topic that concerns the tourism sector. Planned Behavior Theory (TPB) describes the formation of environmentally friendly behavior intentions in green purchase intentions of natur...
Context in source publication
Similar publications
The number of craft breweries in the United States grew from 37 in 1985 to over 8,000 in 2019, establishing craft breweries as a ubiquitous feature of the American landscape. At a time when consumers are increasingly shifting their spending from material goods to experiences, the craft brewery industry is a quintessential example of this burgeoning...
Citations
... Teori perilaku konsumen digunakan dalam penelitian ini ketika berbicara tentang niat penggunaan produk hijau yang berkelanjutan. Peneliti sebelumnya juga telah menggunakan teori ini untuk memprediksi perilaku konsumen terhadap penggunaan produk hijau di seluruh dunia (Rauf, 2021;Haripraditya, 2022;Sunarjo et al., 2021;Prawistri & Harti, 2020;Khoruman & Harsono, 2023). TPB memungkinkan penambahan variabel tambahan. ...
... Dorongan persepsi ini dapat meningkatkan keinginan untuk membeli produk hijau dengan didasarkan pada Hasil penelitian ini sejalan dengan penelitian oleh Ningrum et al. (2024), Elistia & Nurma (2023), dan Delany & Sitio (2022) yang menemukan bahwa norma subyektif dapat mendorong keinginan seseorang untuk mengadopsi produk hijau dengan tujuan mendukung lingkungan hijau. Meskipun hasil ini berbeda dengan penelitian Sunarjo et al., (2021) dimana persepsi seseorang tentang produk hijau tidak terbukti mendorong keinginan membeli produk tersebut. Terdapat faktor lain yang lebih kuat memengaruhi minat beli seseorang pada produk hijau. ...
... Hal ini dikatakan bahwa Social media marketing tidak memediasi hubungan Green subjective norm terhadap purchase intention. Mengingat variabel sosial media marketing sebagai variabel elaborasi pada kebaruan model penelitian, maka hasil ini akan menjadi dasar untuk peneliti lanjutan dimana variabel Social media marketing tidak memengaruhi secara signifikan atau tidak terbukti kuat memediasi hubungan Green subjective norm terhadap purchase intention, meskipun hubungan Green subjective norm terhadap purchase intention masih terdapat inkonsistensi hasil, beberapa peneliti mengemukakan hasil pengaruh positif dan signifikan Ningrum et al. (2024), Elistia & Nurma (2023), Delany & Sitio (2022), Choi & Johnson (2019) namun beberapa peneliti juga mengemukakan hal berbeda bahwa Green subjective norm berpengaruh tidak signifikan terhadap purchase intention Sunarjo et al. (2021), Mobrezi and Khoshtinat (2016). Yang artinya dimana intensi pembelian konsumen dalam penelitian ini tidak dipengaruhi oleh persepsi subyektivitas seseorang pada produk green. ...
This study focuses on consumer purchasing interest in green products, with the aim of the study being to test a model that presents the influence of green subjective norm and green lifestyle on purchase intention through social media marketing on green products that are currently trending in an environmentally friendly lifestyle (go green). This research uses a quantitative method with a conclusive research design through a causal approach, with an analysis technique using SEM PLS with Smart PLS devices. The study population includes the people of Pekalongan City, and the research was conducted through a non-probability sampling method in the form of accidental sampling with a sample of 100 respondents to represent consumer purchasing interest in green products. The results of the study showed that the green subjective norm and green lifestyle had a positive and significant effect on consumer purchasing interest. Social media marketing had a significant positive effect on consumer purchasing interest. Furthermore, the results showed that there was no significant positive effect between green subjective norm and green lifestyle on social media marketing. The results of the analysis found that the mediation variable social media marketing did not mediate the relationship between green subjective norm and purchase intention through social media marketing, but in the relationship between green lifestyle and purchase intention through social media marketing, the results mediated fully or were said to be significantly positive.
... Customer loyalty to eco-friendly, naturally dyed batik is developed through satisfaction with its quality, sustainability, and cultural value, which drive repeat purchases and recommendations (Kusumastuti et al., 2023). Loyalty encourages the continued purchase of eco-friendly batik, thereby supporting business sustainability through a loyal customer base (Sunarjo et al., 2021;Mahendrayanti & Wardana, 2021;Paramita et al., 2021). ...
Customers' loyalty in the alami batik industry is influenced by holistic principles based on social and cultural factors, environmental awareness, service quality, and price. Tests were conducted to determine the relationship between factors that influence customer satisfaction and loyalty. The calculation results show a significant relationship between variables. Environmental awareness has a strong positive impact on price perception (path coefficient = 0.696, t-statistic = 6.174), indicating that environmentally conscious customers are willing to pay more for environmentally friendly products. Service quality significantly affects customer satisfaction (path coefficient = 0.316, t-statistic = 2.213), highlighting the importance of good service in enhancing customer experience. Price also shows a strong positive effect on customer satisfaction (path coefficient = 0.603, t-statistic = 4.142), emphasizing that competitive and fair prices enhance customer satisfaction. Social and cultural factors affect service quality (path coefficient = 0.416, t-statistic = 2.763), enhancing customer perceptions of the overall service experience. Furthermore, customer satisfaction greatly influences customer loyalty (path coefficient = 0.811, t statistic = 15.054). The holistic approach shows that customer satisfaction and loyalty to natural dye batik products are influenced by the synergy of socio-cultural factors, environmental awareness, service quality, and price. The integration of these four constructs creates a complete customer experience, strengthening emotional relationships and sustainability values, thereby encouraging long-term loyalty.
... Effective economic communication is crucial for successful business operations, particularly in international markets where language and cultural differences can pose significant challenges. English, as the global language of business, plays a central role in economic communication, enabling cross-border transactions, negotiations, and collaborations (Sunarjo et al., 2021;Wiharno et al., 2023;Yunengsih et al., 2023). The effectiveness of economic communication in English depends not only on language proficiency but also on an understanding of economic principles, industry-specific terminology, and the cultural contexts of the parties involved (Harjadi & Gunardi, 2022;Harjadi et al., 2023). ...
This research explores the role of English as a lingua franca in international business, focusing on its impact on business operations, economic communication, and cross-cultural interactions. The research objectives include understanding the relationship between English proficiency and business success, identifying common cross-cultural communication challenges, and exploring strategies to improve communication in global markets. Using a qualitative methodology, data was gathered through Semi-structured interviews conducted with 10 key informants, including 2 managers, 2 executives, and 6 employees from 2 multinational corporations and 2 small businesses that operate in global markets. Key findings indicate that higher English proficiency enhances business outcomes, while cross-cultural communication barriers often complicate international transactions. The study concludes that businesses should invest in language training to boost competitiveness and mitigate communication challenges in global operations.
... Concurrently, the impact of culture on the tourism industry cannot be overlooked. Destinations must carefully curate their offerings to reflect the unique cultural heritage and traditions of the local population, while also ensuring that tourism activities are respectful and contribute to the preservation of cultural identity (Suhardi, 2021;Sumarni et al., 2022;Sunarjo et al., 2021;Suryani et al., 2024). The prominence of the English language, as a global lingua franca, plays a significant role in facilitating cross-cultural communication, marketing, and the dissemination of information within the tourism ecosystem (Maulidiyah, 2019;Wu, 2020;Oktoma et al., 2023). ...
Through communication media, English plays a significant role in the sustainable tourism sector with the goal of promoting foreign travel, service, effective communication between foreign visitors and tourism actors, and the surrounding community, all of which are ultimately related to the growth of local tourism in the industrial era's sustainable tourism sector. 4.0 Tourist actors need to be fluent in English, especially in the vernacular, which includes basic discussion, linguistic proficiency, and basic conversation. The purpose of this study is to investigate the advantages of English- speaking culture in West Java Province's sustainable tourism sector during the Industrial Era 4.0. Descriptive qualitative analysis is the analytical technique employed. This study demonstrates the necessity of English-speaking culture in Kunuingan District, West Java Province's sustainable tourism industry in the industrial era 4.0 in order to promote the province's local tourist destinations overseas, increase the number of foreign visitors, and facilitate English-language communication. The ability to speak effectively in English is crucial for both those who work in the tourism business and those who live near popular tourist sites.
... still trails significantly behind other marketplaces, and its fluctuating rankings on the App Store reflect this ongoing struggle. This situation serves as evidence that in the competitive world of business, it is indeed challenging to maintain consumer trust and interest in our products amidst the competition (Rahmantya & Djazuli, 2019;Gunawan, 2020;Wachyuni 2021;Sunarjo, 2021). Essentially, based on the App Store ranking data, there are still relatively few users who choose Blibli.com as a platform for making purchases or conducting online transactions. ...
The aim of this research was to investigate the impact of Hedonistic Shopping Motivation, Shopping Culture, and Brand Ambassador on the Purchase Intention of Blibli.com Marketplace consumers in Kuningan Regency. The method is descriptive-verificative analysis. The study population comprised 150 Blibli.com Marketplace users, and the data was collected through a questionnaire and examined through the application of multiple linear regression. The findings indicated that Hedonic Shopping Motivation, Shopping Lifestyle, and Brand Ambassador collectively and individually exerted a significant influence on purchase intention. The findings imply that Hedonic Shopping Motivation, Shopping Lifestyle, and Brand Ambassador significantly influence purchase intention. To boost purchase intent, companies should create enjoyable shopping experiences, align products with consumer lifestyles, and use relevant brand ambassadors effectively.
... Trust is one of the crucial factors in the sustainability of a marketplace. Building customer trust is a way to create and retain customers (Widiyanto, 2007;Gunawan, 2020;Sunarjo et al., 2021). ...
The aim of this study is to analyze influence between customer reviews and customer trust on customer loyalty with customer satisfaction as an intervening variable. This study used descriptive and quantitative methods. Sampling was determined using a non-probability sampling technique with size of sample is 130 respondents who are Shopee users in Ciayumajakuning. Data collection by questionnaires to conducted through the distribution sample, and measurements used an interval scale. Data analysis was performed using path analysis. The research results indicate that customer reviews has a negative and insignificant impact on customer satisfaction. Customer trust has a positive and significant impact on customer satisfaction. Customer reviews have a positive and significant impact on customer loyalty. Customer trust has a positive and significant effect on customer loyalty. Customer satisfaction has a positive and significant impact on customer loyalty. Customer satisfaction can not mediate the correlation between customer reviews and customer loyalty. Customer satisfaction mediating correlation in the middle of customer trust and customer loyalty. The implication companies should focus directly on managing customer reviews and experiences to effectively influence loyalty without relying on satisfaction as an intermediary. On the other hand, to enhance overall loyalty, building strong trust is crucial, as trust can increase customer satisfaction, which in turn strengthens loyalty based on that trust.
... Regression analysis reveals how factors such as price, promotion, product quality, and reviews influence purchase frequency. For example, the negative coefficient associated with price indicates that higher prices tend to decrease purchase frequency, while positive coefficients for promotion and product quality suggest that these factors are effective in increasing purchases (Sunarjo et al., 2021;Manalu et al., 2023). Elasticity of Demand: The price elasticity of demand, calculated at -1.2, indicates that consumer demand is highly sensitive to changes in price. ...
The increasingly competitive business environment demands a deep understanding of consumer behavior. Consumers influence the demand for products or services, making the analysis of their behavior essential for effective business strategies. This article discusses the use of economic mathematics to systematically and measurably analyze consumer behavior. Quantitative methods with descriptive and inferential analysis are used, with primary data from consumer surveys and secondary data from industry reports and e-commerce platforms. Data analysis involves linear and non-linear regression models as well as machine learning techniques such as logistic regression and decision trees. The results show that price, promotion, product quality, and consumer reviews are key factors influencing purchasing decisions. In the digital era, consumer behavior data is increasingly accessible and can be analyzed with machine learning algorithms and big data. These findings provide insights into how economic mathematics helps optimize marketing strategies and enhance competitiveness. Practical recommendations include optimizing pricing and promotion strategies as well as improving product quality. This research contributes to understanding and leveraging consumer behavior for business success
... Salah satu industri di Indonesia yang masuk pada kategori industri dengan penghasil limbah khusunya limbah cair terbanyak adalah industri batik (Sunarjo et al., 2021). Dalam rangka menekan upaya tersebut salah satunya adalah dengan adanya peraturan pemerintah yang berlaku. ...
Implementing eco-efficiency in the batik industry is important considering the currently developing environmental problems. In order to realize a sustainable batik industry with green performance, an analysis was carried out on the level of acceptance of applicable government regulations in order to change towards an independent green industry. In line with the research objective, it is to analyze the level of income of the batik industry regarding the implementation of government regulations relating to the green industry through the application of eco-efficiency in order to measure green performance in the batik industry. Through a survey method carried out on all batik industries by taking random samples from 500 batik industries in Pekalongan City. The research results show that for all respondents' answers to each question item, the results obtained were an average of 66.25% of batik industry players who had accepted the existence of a green industrial policy for the batik industry in accordance with the regulations stipulated in PERMENPERIN No. 10 of 2023. It appears as supporting data that results show that 60% of batik business actors also received training for the batik industry which has not received the title as a green industry.
... Mengurangi tingkat polusi dan meningkatkan praktik daur ulang adalah langkah penting untuk melindungi lingkungan dan mempromosikan pembangunan 174| Buku Ajar Manajemen Inovasi berkelanjutan. Dengan mengurangi tingkat polusi dan meningkatkan praktik daur ulang (Sunarjo et al., 2021), kita dapat mengurangi beban lingkungan, melindungi kesehatan manusia, dan memperkuat keberlanjutan ekonomi jangka panjang. ...
... Lastly, the category that has the fewest articles is the marketing category. It consists of only two studies [73,74]. Unfortunately, there is no study in the finance-related category. ...
... First, [74] discovers that natural colour batik artisans or ecopreneurs need strong green values to succeed in their line of work. Second, [73] discovers that knowledge and attitudes about green products have a beneficial impact on the intention to buy green batik products created from natural substances. ...
Although the contribution of the Indonesian batik industry is quite significant, its activities also lead to environmental damage. There is thus a need to develop procedures and tools to achieve sustainability and Green Industry Standards. Before doing so, it is important to conduct a systematic literature review regarding this topic. This study investigates the existing research and debates relevant to sustainability in the batik sector. Therefore, this study provides an understanding of responsible batik consumption and production activities. After reviewing 42 papers from 593 generated results, the batik production aspect is the most dominant aspect analyzed by the papers, with production waste being the most-discussed topic. There are opportunities to update the research on the batik production aspect, enrich the discussion about the organization and marketing aspects, and begin to examine the finance-related aspect regarding the sustainable batik theme.
