Table 2 - uploaded by Timm F Wagner
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In many industries, digitalization has considerably changed the skills and capabilities that are necessary for success. Since traditional industry incumbents often lack these capabilities, they have started to enter strategic partnerships with 'tech giants' (big technology companies) that possess wide-ranging digital capabilities. It is not yet cle...
Context in source publication
Context 1
... analyse this interaction further, we individually examined the effects of infotainment on consumer responses for both the premium and the non-premium brand condition by conducting two MANCOVAs with the same covariates as above. The results of these analyses are presented in the following (see also Table 2). ...
