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7: Categorization of German culture Source: Junker and Würffel (2017)

7: Categorization of German culture Source: Junker and Würffel (2017)

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Figure 1.1: Evolution of global pet care industry, 2010-2019 Source:...
Figure 1.3: Top 20 pet care markets in the world Source: Koerten (2020)...
Figure 1.4: Top European pet food markets, 2020 Source: Author Figure...
Figure 1.5: Main channels of the global pet care industry Source:...
+17 Figure 1.6: Top 10 pet care companies, 2014-2019 Source: Koerten (2019)
The impact of German culture on the decision making process of market entry strategies -a case study of pet care companies from Germany
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  • May 2021
This research explores the impact of German culture on the decision making process of foreign market entries, utilizing the example of German pet care companies. The aim is to establish the extent to which German culture affects the decision making process of market entry decisions within the pet care industry. Previous studies of market entry stra...
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