FIGURE 1 - uploaded by A. Punchihewa
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CATEGORIES OF INTERACTIVE MULTIMEDIA SERVICES Observing Figure 1 the following market examples can be given for each of the circles:
Source publication
The article addresses Integrated Broadcast-Broadband (IBB) Interactive multimedia services that are integrated with traditional broadcasting. The increasing penetration of the Internet and the increasing performance of broadband have stimulated interactive multimedia services that are not integrated with traditional broadcasting, known as Over-the-...
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Citations
This study aims to provide recommendations to the government on regulating licence, content and data privacy and protection for integrated broadcast-broadband (IBB) operations in Indonesia, by referencing Singapore, Japan and Malaysia as case studies, considering the need for umbrella regulations for IBB implementation. Singapore and Japan were chosen as countries that have deployed IBB since they have been using hybrid broadcast broadband television (HbbTV) and Hybridcast standards, respectively. Malaysia was chosen because it is a neighbouring country that has conducted trials of the IBB service, bundled with its digital terrestrial television (DTT) service. The qualitative data are analysed using a comparative method. The results show that Indonesia needs to immediately revise its existing Broadcasting Law to accommodate DTT implementation, which is the basis for IBB and the expansion of the broadcaster’s TV business. Learning from Singapore, Indonesia could include over-the-top (OTT) content in its ‘Broadcast Behaviour Guidelines’ and ‘Broadcast Programme Standards’. Data privacy and protection requirements for each entity involved in the IBB ecosystem are necessary due to the vulnerability of IBB service user data leakage. In light of this, the ratification of the personal data protection law, as a legal umbrella, needs to be accelerated.
