Figure 3 - uploaded by Maria Fitó-Carreras
Content may be subject to copyright.
Download
View publication
Branded podcast categories and taxonomy proposal.

Branded podcast categories and taxonomy proposal.

Source publication
Figure 2. Temporary presence of the named brand in the podcast episodes.
Figure 3. Branded podcast categories and taxonomy proposal.
Gender, content, and values of the sample materials.
Visual and audio presence of the brand in Sonidos que nos transforman.
Branded podcast classification proposal based on brand presence.
Propuesta de clasificación de branded pódcast basada en la presencia de la marca en la narrativa: de la naturaleza brand free a la persuasiva
Article
Full-text available
  • Jun 2024
The creation of branded content through the podcast is gaining weight in brand communication strategies. With branded content, brands reach new consumers with contents imbued with their values and personality and no persuasive intrusions. However, there are branded podcasts with a marked brand presence aimed at the selling or contracting of the pro...
Cite
Download full-text