Averaged component numbers of each subject groups' CEO letters

Averaged component numbers of each subject groups' CEO letters

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For the last several decades, global airline alliances have ensured their market presence in the aviation industry. Scholars have focused on the effects of alliance affiliation for airlines and what the competitive advantages of alliances are. However, these issues have been discussed in relation to operational aspects. The quality of strategic com...

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... the component number of CEO letters of Star Alliance was the most numerous among alliances (9.157  8.66, 7.44). Table 5 indicates the average component numbers of subject groups. Next, this study conducted a qualitative assessment of the CEO letters using frequency tests. ...

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... For several decades, content analysis is widely adopted by studies that look for systematic linkages among ideas, messages, and values in communication data based on valid statistical methods (Bakoğlu and Yıldırım, 2016; David et al., 2014;David, 1989;Nevi et al., 2022;Pearce and David, 1987;Seo et al., 2021;Seo and Itoh, 2019). ...
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... According to the strategic choice perspective, how companies select and determine their courses of strategic action has a major impact on their outcomes, both internal and external [72]. Thus, the purpose of this study is to investigate the following theories: ...
... MO influences a company's procedures, structure, strategy, and relationships with stakeholders [71]. Concentrating on the needs of the customer provides a competitive edge and improves strategic communication, particularly in the aviation industry [72]. Increased sales are the result of more responsive customers, who also positively correlate with more responsive competitors [51]. ...
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... This area has potential applications in mobility management, specifically for expatriates, and is also used by human resources in the context of acquisitions and mergers (Seo, Itoh, & Li, 2021). The human resources department is commonly perceived as a function that supports the organisation by helping to reduce costs and mitigate risks. ...
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... Previous studies have revealed the significance of CEO statements in annual reports to the putative readers, namely, shareholders or investors or society at large and have illustrated the utility as a strategic communication to enhance CI. Many studies have investigated CEO statements or letters in terms of the readability (Bayerlein and Davidson 2011;Julianaldri and Tarjo 2022;Wang, Hsieh, and Sarkis 2018), the diction and tone (Alshorman and Shanahan 2022;Blackford 2014;Amernic 2011, 2018), the informativeness, rhetoric and effectiveness as a means of strategic communication (Gâţă and Stoica 2014;Patelli and Pedrini 2014;Seo, Munehiko, and Li 2021;Yan, Aerts, and Thewissen 2019), the variation in use of meta-discourse (Huang and Rose 2018), the effectiveness along dimensions of credibility, efficacy, commitment, and responsibility (Segars and Kohut 2001), the sustainability embeddedness in the era of globalization (Arvidsson 2023) and sentiment analytics and impression management (Boudt and Thewissen 2019). Comparative studies are also an important area that has drawn immense attention. ...
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This study presents a corpus-assisted comparison of Chinese and Western chief executive officer statements in annual reports. Using two self-built corpora of 15 statements from 2017 to 2021 annual reports in three Chinese listed pharmaceutical companies, representative of Chinese companies, and 15 statements from 2017 to 2021 annual reports in one American multinational, one British multinational and one Australian listed corporation in the same industry, representative of Western companies, this study employs the Discourse-Historical Approach of Critical Discourse Studies and the corpus linguistic analysis tool Wmatrix5 to investigate linguistic means, discursive strategies and semantic domains of the two corpora. The study results show that Chinese CEOs tend to present an objective, authoritative and thriving “out-group” identity with strong awareness of environmental protection while Western CEOs tend to project an affiliative, inclusive and well-established “in-group” identity with leading industrial status and a global mindset. This study is of significance in understanding cross-cultural differences in projecting corporate identities through CEO statements in annual reports.
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