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Mountain and snow tourism are sectors of immense social and economic importance that are developed in an especially sensitive environmental context. A large part of this tourism is channeled through ski resorts. The literature on comparative studies of ski-resort management and, in particular, on marketing management, is limited. This study contrib...
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... significant differences only occurred with tweets and followers and listed, which were always greater in Spain. With regarda to Facebook, the Italian ski resorts were much more dynamic in relation to practically all the indicators, with two exceptions: Notes and average post length (Table 6). There were statistically significative differences (in the Mann-Whitney test) for about, response, total Page likes, and native Facebook videos, with greater activity at the Italian ski resorts in all cases. ...Citations
... E-tourism memiliki prinsip yang diselaraskan dengan pemanfaatannya yaitu dalam peningkatan pembangunan pariwisata. Ada tiga unsur yang menjadi prasyarat dari etourism yaitu ICT (Information and Communication Technologies), Tourism dan Business, serta dukungan dari pemerintah (Martínez et al., 2019). Selain itu, Internet pada khususnya, dan teknologi baru pada umumnya, telah sangat mempengaruhi kebiasaan konsumen dan perilaku wisatawan (Cristobal-Fransi et al., 2018) Niat Berkunjung ...
The tourism sector also brings social, economic, and environmental, natural resources, and cultural impacts that are increasingly prudent and prudent. One of the facilities developed is the concept of e-tourism. E-Tourism provides information on tourist destinations with various needs for tourists. This research aims to find out the role of tourism marketing communication through the utilization of e-tourism marketing to Increase Tourist Visiting Intentions. So as to increase tourist visits in Kerinci Regency in the new normal era in the Covid 19 era. Respondents in this study were all visitors from destinations in tourist attractions in Kabuten Kerinci Jambi Province. The number is unknown and can be said to be in infinite categories. Sampling techniques in this study use non probability techniques, namely incidental sampling techniques. Sampling techniques in this study use non probability techniques, namely incidental sampling techniques. The number of samples taken in this study used the lemeshow formula so that 96 samples were obtained in the study. The results of the study obtained results from the coefficient of determination is from E Tourism influenced by the variable promotion, e-WOM and advertising by 91%. While the coefficient of determination from the variables Promotion, e-WOM and advertising and e-tourism to visit intention is 9.3%.
... The aim of this paper is to test the usefulness of freely available data derived from social media in gaining such insights. Much has been said about social media as communication platforms and public relation tools [4][5][6][7][8][9][10][11][12][13]. Here, we study their not-so-obvious functionalities, allowing for relatively simple numerical assessment of interests' propagation in a given population. ...
The growing popularity of social media data brings questions about its accuracy and usefulness for a wide array of cultural heritage projects, often lacking data sources crucial for better planning and implementation. In this paper, we are studying the opportunities offered by the freely available Facebook Ads Manager data on target group sizes in different locations. We conducted a small experiment and a pilot survey to verify if Facebook data concerning its users’ interests is accurate and could be used to facilitate the implementation of projects in the field of adaptive reuse. Despite all discovered limitations of this approach, we point out how Facebook data, along with other social media outlets, can be used to extract some strategic information and add to the socio-cultural assessment toolbox. As such, this type of data could be of use to local leaders planning activities and investments around cultural heritage sites. We also posit that such data can facilitate benefit transfer between cities through better understanding of local preferences and values-orientations.
... Kalinić and Vujičić extracted and analyzed the regional disparities of the above data of only officially registered hotels' audiences' demographics and engagement with FB fan pages' UGC by using the Netvizz third party application [7]. Martinez et al., within an importance-performance analysis of marketing and social media at the most popular Spanish and Italian ski resorts, used non-parametric tests and a cluster analysis of FB pages' UGC related to audiences' engagement extracted via the Lykealyzer web application [8]. Lalicic et al. applied sentimental analysis techniques to the above-self-extracted data covering 6000 FB posts and audiences' feedback from 10 of the most popular destinations for the evaluation of communicated content and UGC as emotional brands [9]. ...
The paper follows-up ongoing research focusing on the potential of machine-readable data as additional knowledge in the governance of local tourism and destination management organizations (DMOs) in Slovakia. The current focus is on one classic social media (Facebook), one location-based social media (Foursquare), two hybrid travel-related platforms with partial attributes of reservation services (Google Places, TripAdvisor), and two online reservation services (Booking, Airbnb). The global aim is the usage of extracted data for the identification of additional entities with the obligation of local occupancy taxation, which is the financial backbone of Slovak (DMOs). A set of simple and globally reusable scripts constructed in Python and PostgreSQL were used to extract data on lodging providers from the Google Places application programming interface (API), the Facebook Place Search API and the Foursquare Venue API over grid overlays of districts’ spatial representation. For pure scientific purposes in the case of Tripadvisor, Booking, and Airbnb, with no suitable access to open APIs, web scraping methods were used for data extraction. The pilot case was applied in the boundaries of Kosice city (Slovakia), and the aggregations of processed data were compared with official open statistics. Results indicate that the automated continuous monitoring of online platforms could help local public administrations in decreasing occupancy tax evasions and even widen knowledge about online audiences and visitors’ satisfaction.
... Festivals have gradually become highly developed segments of the continuously expanding tourism industry, because of the closer connection between festivals and tourism [1]. Festivals can be used to shape destination image and to promote economic development of the territory where festivals are held [2]. ...
Although neglected in previous studies, tourist-to-tourist interaction (TTI) is a core part of festival experience. It is widely acknowledged that interactions between tourists significantly influence behavioral reactions such as desire to stay, satisfaction, and loyalty, which are important for tourism destination marketing. This study used grounded theory to obtain insights into onsite interactions between tourists and to propose a conceptual model of TTI on the Midi Music Festival in China. The model constitutes the types, drivers, and influence of TTI. Compared with mutual assistance and conflict, entertainment interaction plays an essential role in the overall evaluation of the festival experience. Individual characteristics are the internal drivers of interactions between tourists. Environmental elements including the festivalscape and social festivalscape are influential exogenous factors. Additionally, spatial locations of tourists at the venue play mediating roles between the driving elements and TTI. Since entertainment incidents construct the essential part of onsite interactions at festivals, managers can shape the atmosphere to encourage tourists to engage in interactive entertainment with others tourists. This should improve participants’ overall evaluations of the festival experience as well as the sustainable development of destinations where festivals are held.
... According to [75][76][77][78][79], the process of applying the IPA matrix has the following steps [80]: (1). Determine the problem or challenge: perform an internal marketing audit in the NP sector; ...
... According to [77][78][79], in particular Luque et al. [80], for a more detailed analysis of the graphic representation of IPA we proceed as follows: ...
Natural Protected Areas face the challenge of conciliating attractions with satisfaction of their different stakeholders without compromising their own resources. Marketing can play an important role to this challenge from a macromarketing perspective. No studies are found in the literature on the integral assessment of marketing practices in Natural Protected Areas. For the first time, it proposes a marketing audit in Natural Protected Areas to fill that gap applying the Importance-Performance Analysis matrix, useful in strategic decisions, through interviews with directors of Natural Protected Areas. The main strengths, weaknesses, and deficits in the application of marketing are identified. The presence of a restricted and biased attitude towards marketing was noted among directors. In addition, the marketing behaviour is studied in two of the main social networks (Twitter/Facebook), comparisons were established in the USA, Spain, Italy and Mexico, identifying behavioural profiles in five groups in accordance with the 26 indicators under analysis.
In the last twenty years, the tourism industry has been transformed by several global trends [...]
