Figure - uploaded by Aslihan D. Spaulding
Content may be subject to copyright.
Source publication
This paper reports on the new product development practices of the U.S. confectionery manufacturers. A mail survey method was used to collect data. Confectionery manufacturers, specifically, new product development managers listed in the Thomas Food and Beverage Marketplace were contacted. A donation to charity on behalf of the respondents was used...
Context in source publication
Context 1
... confectionery manufacturers spent 9.2 months on average to develop a new product. The most of the time was spent on product development (5.6 months) and business analysis (4.7 months) stages and the least amount of time was spent on product use, field, market testing (3.2 months) and concept screening (3.3 months) stages (Table 3). Innovative products took 27.5 months on average to develop while modifications took only 3.8 months (Table 4). ...Similar publications
The promise of a donation to charity has had mixed effects as a response incentive in postal surveys. In the study reported here, the promise of $2 or $5 donated to charity increased postal survey response by a small, non-significant amount, but a $1 donation was ineffective. Nevertheless, it appears that promising a donation to charity may sometim...
Financial incentives have been used in a variety of settings to motivate behaviors that might not otherwise be undertaken. They have been highlighted as particularly useful in settings that require a single behavior, such as appointment attendance or vaccination. They also have differential effects based on socioeconomic status in some applications...
Econometric analyses of income and wellbeing rarely combine socio-economic and psychological determinants. Rather, the focus of these studies is to test the effects of individuals’ household income, and their comparisons with the income of a reference group, on measures of wellbeing such as life satisfaction. The purpose of this study was to test t...
In an effort to ease communication between packaged goods manufacturers and retailers, this study investigates food retailers'Â’ preferences concerning the various promotional programs used in their stores. Through the use of a mail survey, retail executives from supermarket companies shared their perceptions of 22 specific promotional programs reg...
We discuss how regression discontinuity designs arise naturally in settings where firms target marketing activity at consumers, and discuss how this aspect may be exploited for econometric inference of causal effects of marketing effort. Our main insight is to use commonly observed dis-creteness and kinks in the heuristics by which firms target suc...
