Figure - uploaded by Daniel Levy
Content may be subject to copyright.
Average 9-Ending and Non 9-Ending Prices, and Percentage Difference between Them, Dominick's, September 14, 1989-May 8, 1997
Source publication
9-ending prices are a dominant feature of many retail settings, which according to the existing literature, is because consumers perceive them as being relatively low. Are 9-ending prices really lower than comparable non 9-ending prices? Surprisingly, the empirical evidence on this question is scarce. We use 8 years of weekly scanner price data wit...
Contexts in source publication
Context 1
... report the results of this analysis in Table 2. In column (1) of the table, we report the average 9-ending prices, in column (2) we report the average non 9-ending prices, and in column (3) we report the percentage difference between the average 9-ending and non 9-ending prices, computed as a log-difference. ...Context 2
... we control for the effects of different subcategories at the store level, and for the overall price trend. The results are not substantially different from the findings we reported in Table 2. In 22 out of the 29 product categories, the expected 9-ending prices are higher than the expected non 9-ending prices. ...Context 3
... explore this hypothesis with our data by repeating the analyses that we report in Tables 2 and 5. This time, however, we compare 9-ending prices to 0-ending prices only, excluding from our analyses all other non 9-ending prices. ...Context 4
... time, however, we compare 9-ending prices to 0-ending prices only, excluding from our analyses all other non 9-ending prices. In Table 8, which is equivalent to Table 2, we report for each product category, the average of 9-ending prices in column (1), the average of 0-ending prices in column (2), and the percentage differences between the two, computed as a log-difference, in column (3). ...Context 5
... coefficient estimates we report here, should therefore be interpreted as the expected differences in dollars rather than in percentages. The estimation results are reported in Table 12. ...Context 6
... the restricted sample, we rerun the analyses we reported in Tables 2 and 5. In columns (1) and (2) of Table 13, we report the average 9-ending and non 9-ending prices in the restricted sample. In column (3), we report the percentage difference between them, computed as a log-difference. ...