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Avatar rankings based on willingness to adopt for each product

Avatar rankings based on willingness to adopt for each product

Contexts in source publication

Context 1
... avoid extreme biases, the second most and the least popular from each category were selected for further analysis. The end result was a total of eight avatars that would be utilised for closer evaluation (Figure 2). Four of the avatars were in character form (2 × real, 2 × ideal) and four in photographic form (2 × real, 2 × ideal). ...
Context 2
... found that avatars in photographic/idealistic form were the most popular, taking first and second choice for all four products (Figure 2). The least popular for all products was the male avatar (character/real) and the second least favourite a female (photo/real). ...

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