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This research proposes a theory that ameliorates the deficiencies of agenda-setting, two-step flow, and third-person effect theories that are linear in explaining the influence of mass media on their audience. Whereas postmodernism abhors universality because, in reality, different groupings of individuals in different societies receive and respond...
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Context 1
... respondents agreed that theories under study are limited in explaining media effects in a postmodern era based on the concept of a homogenous society with the same universal reactions of audiences to a stimulus. Table 3 shows the belief of the respondents on the fact that educational, psychological, economic empowerment, and age groups influence their response to media messages. 410 (83%) respondents agreed to this, while 88(18%) of the respondents disagreed that the above factors do not influence audience responses to media messages. ...Similar publications
This study investigates the impact of the media’s secondary agenda-setting on public perception and policy priorities regarding the Belt and Road Initiative (BRI) projects in Myanmar from to 2011–2024. Three hypotheses (Hs) were examined: H1 posits that media coverage aligns with public and policy perspectives; H2 proposes that media emphasis on sp...
