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Analysis of covariance. Dependent variable: paying intent for online news. Type III SS df MS F η 2

Analysis of covariance. Dependent variable: paying intent for online news. Type III SS df MS F η 2

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This study explores how news authorship, exclusiveness, and media type affect readers' paying intent for digital contents. A web-based experiment involving 602 Spanish adults reveals that authorship (prestigious journalist), exclusiveness, and media type (legacy media and new media over unknown media) increase readers' economic value assessments of...

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... analyses did not reveal significant differences across conditions (p = .3). A 2 (exclusive vs non-exclusive) × 2 (prestigious journalist vs unknown (ficti- tious) journalist) × 3 (legacy media vs new media vs fictitious media) analysis of covari- ance (ANCOVA) was conducted to test the effects of exclusiveness, authorship, and media type on paying intent for online news, controlling for previous online newspaper payment, and news article interest, ( Table 1). ...

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