Fig 5 - uploaded by Cassini Nazir
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This paper shows how a tool that explores future possibilities,ReadySet- Future_, helped a major automotive maker understand how shifts in consumer values may impact the features and use cases that surprise and delight future vehicle consumers in the year 2033. It contrasts two common mindsets when thinking about the future: a there is no alternati...
Context in source publication
Context 1
... approach from The Thing From the Future, gameplay in ReadySetFuture_ revolves around selecting a set of cards from which all participants at the table then craft scenarios. Three distinct prompts guide participants in capturing possible experiences, identifying consumer needs, and exploring associated emotions related to the hand at play (Fig. ...
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