Fig 2 - Brand Canon of Canon India Limited

1 Aakar's (1996) model of brand equity

Reference

Brand Canon of Canon India Limited - Scientific Figure on ResearchGate. Available from: https://www.researchgate.net/figure/Aakars-1996-model-of-brand-equity_fig1_318318411 [accessed 24 Mar, 2023]

Caption

Fig. 2.1 Aakar's (1996) model of brand equity

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<a href="https://www.researchgate.net/figure/Aakars-1996-model-of-brand-equity_fig1_318318411"><img src="https://www.researchgate.net/profile/Asokendu-Samanta/publication/318318411/figure/fig1/AS:514557522006016@1499691481633/Aakars-1996-model-of-brand-equity.png" alt="1 Aakar's (1996) model of brand equity"/></a>