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1 Aakar's (1996) model of brand equity 

1 Aakar's (1996) model of brand equity 

Source publication
Technical Report
Full-text available
Canon, one of the most trusted brands in the world of photography and digital camera (consumer electronics good sector), has maintained its brand image for decades. Though, originally founded in Tokyo, Japan in 1937, it has opened its subsidiary in India in 1997 as Canon India Private Limited. Canon has several products, namely copier, projector, p...