AR experience at the Abrics de la Ermita. Source: Photo by Irene Pinto

Source publication

Medieval castle of Ulldecona.
Source: Photo by Irene Pinto

VR experience at the medieval castle of Ulldecona.
Source: Photo by...

Abrics de la Ermita, Levantine style paintings.
Source: Photo by Irene...

Physiological reactions of visitors (e.g., leaning against a wall or...

A comparative study of VR and AR heritage applications on visitor emotional experiences: a case study from a peripheral Spanish destination

Article

Full-text available

Feb 2025

Irene Pinto
Assumpció Huertas

VR (virtual reality) and AR (augmented reality) applications are increasingly being implemented in the heritage and cultural tourism sector, generating immersive and engaging visitor experiences. Taking into account the gaps in the literature concerning the topic, the objective of this study is to compare the emotional impacts of VR and AR applicat...