Figure 3 - uploaded by Pirita Johanna Ihamäki
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A student group presents their idea of a gamified airport security system.
Source publication
We live in a world where co-creation with customers, partners and stakeholders is increasingly common in complex organizational development situations. In terms of gamification, employee motivation, consumer involvement, service design process and collaboration, people want to influence and co-create environments, tasks and solutions (Abril 2007)....
Contexts in source publication
Context 1
... student groups used the Comicubes tool to communicate their gamified customer journeys by storytelling. With the help of the Comicubes prototyping tool consisting of the cardboard cubes, they also made physical prototypes of the gamified airport security service in which they designed activities familiar from game play (see Figure 1-3). ...
Context 2
... students also experienced that collaborative working with the Comicubes is playful: some of the groups even played with the cubes as if they were a construction toy. They built and created slide and ladder-like structures (vertically, see Figure 3.) with the cubes. Some students commented that "creativity starts with the Comicubes", or "the Comicubes lubricate creativity". ...
