Marketing Management

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Question:
New What are the features of Market Oriented firms?
Kohli and Jaworski (1990) defined market orientation as "the organization-wide generation of market intelligence, dissemination of the intelligence ac... [more]

Kohli and Jaworski (1990) defined market orientation as "the organization-wide generation of market intelligence, dissemination of the intelligence across departments and organization-wide responsiveness to it"

By Ruturaj Baber · Aditya College

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1 System Analysis
By zohreh taher · University of Tehran

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12 What defines Islamic Marketing as a field of science?
By Imam Salehudin · University of Indonesia

Muhammad Tahir · International Islamic University, Islamabad

Islamic marketing is distinctive in all aspects of world's marketing system. No doubt it is Halal marketing in its nature. Infact the principles and r... [more]

Islamic marketing is distinctive in all aspects of world's marketing system. No doubt it is Halal marketing in its nature. Infact the principles and regulations make a system well defined and regarding Islamic marketing it is clear that if it is implemented no one remains without getting its benifits. But it requires a keen view of Quran and Sunnah and the contribution of Great Muslim scholars. After that you will be able to develop and compare it with any science.

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Open Any recent review out on persuasion theories after meyers levy 1999?
Are there any new theoretical persuasion frameworks apart from the classical greenwald, petty , chaikein, ?

Are there any new theoretical persuasion frameworks apart from the classical greenwald, petty , chaikein, ?

By Ankur Srivastava · IBS

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Open What are the effects of Market Orientation in service sector industries of a transitional economy?
Kohli and Jaworski (1990) defined market orientation as "the organization-wide generation of market intelligence, dissemination of the intelligence ac... [more]

Kohli and Jaworski (1990) defined market orientation as "the organization-wide generation of market intelligence, dissemination of the intelligence across departments and organization-wide responsiveness to it" . A transition economy or transitional economy is an economy which is changing from a centrally planned economy to a free market.

By Ruturaj Baber · Aditya College

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Question:
Open Does anyone has any idea about the business ethics in B2B (business to business) in the UK?
My study is about online retailing ethics, so it would focus on B2C (business to customer). To improve my contributions I want to add B2B (business to... [more]

My study is about online retailing ethics, so it would focus on B2C (business to customer). To improve my contributions I want to add B2B (business to business) but can't find any articles about business ethics in B2B in the UK? Can anyone can help me?

By Gomaa Agag · University of Plymouth

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Question:
Open What are the foreseeable future trends in avatar-based "virtual world" type social media, both game oriented and general metaverses?
Second Life was all the rage but now has become much less prominent. Habbo Hotel type metaverses seem to be thriving, as MMO games are also. Where are... [more]

Second Life was all the rage but now has become much less prominent. Habbo Hotel type metaverses seem to be thriving, as MMO games are also. Where are virtual worlds headed in next 3-5 years?

By Nikhilesh Dholakia · University of Rhode Island

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3 What is the impact of product strategy on customer satisfaction?
By Louis Ursula · University of Technology Mauritius

Louis Ursula · University of Technology Mauritius

Thank you very much ladies your answers help me a lot for my project

Thank you very much ladies your answers help me a lot for my project

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Open Hot Topics in Marketing
In your opinion what questions will be hot topics in organizational behavior during the next decade?

In your opinion what questions will be hot topics in organizational behavior during the next decade?

By Luis Mendes · Universidade da Beira Interior

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Question:
Open Do 'SAVE' (Solution, Access, Value and Education) save better the B2B Marketing?
Richard Ettenson, Eduardo Conrado and Jonathan Knowles has introduced SAVE (Solution, Access, Value and Education) instead of/or as a fine-tune of 4P'... [more]

Richard Ettenson, Eduardo Conrado and Jonathan Knowles has introduced SAVE (Solution, Access, Value and Education) instead of/or as a fine-tune of 4P's (instead of Product: Solution, instead of Place: Access, instead of price: Value, instead of Promotion: Education) for B2B Marketing. ('Rethinking the 4P's', Harvard Business Review, January-February 2013).

By Sathyajith S · Vedavyasa Institute of Technology

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10 Could anyone recommend articles or papers about panel data and Hausman test?
By Bruce Jiang · Southwest University of Finance & Economics

Pandelis Mitsis · University of Cyprus

I would recommend you to use a paper that applies panel data and performs Hausman test that is on a topic similar as with the one you are dealing with... [more]

I would recommend you to use a paper that applies panel data and performs Hausman test that is on a topic similar as with the one you are dealing with. Is always helpful to see an application of the methodology you want to a similar data set as the one you have...

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2 What are the scales that measure the corporate reputation from the customer's point of view other than scale Walsh and Beatty (2007,2009)?
By Sara Eldriney · Mansoura University

Craig Carroll · New York University USA

Fombrun has now developed the "RepTrack" model, supplanting the RQ. You can find it at www.reputationinstitute.com.

Fombrun has now developed the "RepTrack" model, supplanting the RQ. You can find it at www.reputationinstitute.com.

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5 In the context of Brands, between Credibility & Followers, which is more Important?
By Jay Singh · XLRI School of Business & Human Resources

Sathyajith S · Vedavyasa Institute of Technology

Being 'Brand Credibility' is the psychological factor that trigger buying impulse; that has to be considered first. Just like James Simons said in the... [more]

Being 'Brand Credibility' is the psychological factor that trigger buying impulse; that has to be considered first. Just like James Simons said in the above answer, When the needs of consumers are addressed properly; they will follow the brand.

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1 Has anyone published papers on studies of dealers in the consumer durables industry?
By Michael Premkumar · Bishop Heber College

Bas Donkers · Erasmus Universiteit Rotterdam

Attached a paper that looks at differences in customer choice behavior for brands versus dealers in the car market. I'm not sure this is what you are ... [more]

Attached a paper that looks at differences in customer choice behavior for brands versus dealers in the car market. I'm not sure this is what you are looking for, but it might be related.

Understanding brand and dealer retention in the new car market: The moderating role of brand tier × Peter C. Verhoef, Fred Langerak, Bas Donkers

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Question:
Open What is a walk-in-audit?
Walk-in-audit of a quick service restaurant or fats food outlet

Walk-in-audit of a quick service restaurant or fats food outlet

By Zehra Sikander · University for the Creative Arts

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1 Can anyone suggest a good (recent) article on Marketing Orientation Determinants (Antecedents)?
By Jelena Jeknić · University of Maribor

Steven D'Alessandro · Macquarie University

There are so many! Try these references: Deshpande, Rohit and John U. Farley (1998b) “The Market Orientation Construct: Correlations, Culture, and C... [more]

There are so many! Try these references: Deshpande, Rohit and John U. Farley (1998b) “The Market Orientation Construct: Correlations, Culture, and Comprehensiveness”, Journal of Market-Focus Management, Vol.2, No.3, pp 237-240. Kohli, Ajay K., Bernard J. Jaworski and Ajith Kumar (1993) “MARKOR: A Measure of Market Orientation”, Journal of Marketing Research, Vol. 30 (4), pp 467-477. Narver, John C. and Stanley F. Slater (1990) “The Effect of a Market Orientation on Business Profitability”, Journal of Marketing, Vol.54 (4), pp 20-35. Slater, Stanley F. and John C. Narver (2000) “The Positive Effect of a Market Orientation on Business Profitability: A Balanced Replication”, Journal of Business Research, Vol.48 (1), pp 69-81. Ward, Steven and Aleksandra, Lewandowska (2008) “Is the Marketing Concept Always Necessary? The Effectiveness of Customer, Competitor and Societal Strategies in Business Environment Types”, European Journal of Marketing, volume 42, Number 1/2, pp 222-237 I really like the last reference, its a paper of mine published under my old surrname! Good luck with your research. Steve

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12 How does commercialization relate to food diversity within farming households?
By Olugbenga Egbetokun · Institute of Agricultural Research & Training

Sunil Gamage · FAO Food and Agriculture Organization

Commercialization has converted multiple cropping systems to mono-crop systems. In the multiple cropping system there was diversity but change to mono... [more]

Commercialization has converted multiple cropping systems to mono-crop systems. In the multiple cropping system there was diversity but change to monocropping has affected the consumption pattern as these families now have to purchase food item, which were available in their farm

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6 What are some suggestions in converting site traffic to registered members?
By Ricardo Nest · University of California, Irvine

Volker Davids · Aperto Online Marketing GmbH

I follow Naiyani... If you have traffic and no conversion, take a look in your Analytics Tool (Google Analytics, Webtrends or whatever) and see how ... [more]

I follow Naiyani... If you have traffic and no conversion, take a look in your Analytics Tool (Google Analytics, Webtrends or whatever) and see how the people are behaiving on your site, what are they searching for and where do they leave your site. Perhaps your application form is not user-friendly

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Question:
Open Problem when Hausman test compares Fix effect ( with lag dependent variable as regressor or Dynamic fix effect model) with Random effect model.
I have a question and problem in this situation . when I want to compare fixed effect model with lag dependent variable as regressor( or dynamic fix e... [more]

I have a question and problem in this situation . when I want to compare fixed effect model with lag dependent variable as regressor( or dynamic fix effect) with random effect , then Hausman test uses only fix model not (lag dependent regrssor model) . I face difficulty in this situation. Furthermore if i want to Plot graph of Fixed effect model then in this situation EViews not provide any help or may i not know that.

By Muhammad Inam Ul Haq · University of Agriculture Faisalabad

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About Marketing Management

Marketing management is a business discipline which is focused on the practical application of marketing techniques and the management of a firm's marketing resources and activities. Rapidly emerging forces of globalization have compelled firms to market beyond the borders of their home country making International marketing highly significant and an integral part of a firm's marketing strategy.

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Fabrizio Granà

National University of Ireland, Galway
Dimitri Schilmover

Universität Hildesheim
Anastasia Kirikova

Ludwig-Maximilian-University of Munich
Hanh Thi Nguyen

Quy Nhon University
Roberta Callieris

Mediterranean Agronomic Institute of Bari
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Hochschule Furtwangen
Christine K. Jacob

Roche
Alexander Kolano

Handelshochschule Leipzig
Felix Ilse

Pontifical Catholic University of Argentina
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National University of Singapore

Marketing Management

About Marketing Management

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