Waidi Adeniyi Akingbade

Lagos State University, Eko, Lagos, Nigeria

Are you Waidi Adeniyi Akingbade?

Claim your profile

Publications (6)0 Total impact

  • [Show abstract] [Hide abstract]
    ABSTRACT: This paper focuses on marketing practice of SMEs in Nigeria. The specific key learning objectives of the paper are; to highlight the strategic importance of SMEs in economic development of any economy; to sketch the patterns of Government support programmes for development of SMEs in Nigeria and Past Empirical Studies of SMEs performance in Nigeria; to highlight the importance SMEs for survival and continued growth of Nigeria Economy; to highlight the impact of environmental factors on marketing practice of SMEs; to establish the extent to which marketing practice of SMEs in Nigeria conforms with marketing principles and functions. The Nigeria marketing environment presents features that are quite different from the developed economies and even quite different from other developing countries. There are for examples infrastructural problems that are unthinkable in the context of developed economy. Equally government support programmes for SMEs are poorly managed such that intended results are not obtained. There are attitudinal problem on the part of the SMEs operators and officials of government supervisory agencies. All these have direct and indirect impacts on marketing practice of the SMEs in Nigeria. The paper falls back on empirical studies of the lead author, his post graduate and undergraduate marketing students, on SMEs, to illustrate the marketing practice of SMEs in Nigeria, a developing economy. Conclusions are drawn based on marketing practice of SMEs in Nigeria. The authors call on scholars and writers on marketing functions of SMEs, especially in Nigeria to shift to providing empirical works in their writings on marketing functions rather than the present theoretical considerations. This is because research based findings could be used to improve the marketing practice of SMEs.In summary, the primary purpose of this paper is to present research based findings of the marketing practice of SMEs in Nigeria. The usual focus of authors on marketing practice is the big firms that have made it in the market place. The marketing practice of SMEs is usually assumed. However, the SMEs dominate the landscape of all economies, from developed, developing to underdeveloped. Since marketing is concerned with the creation of customer, and this should be the valid basis for the existence of any business organization. It is important that the marketing practice of the organization that dominates in all economies should be investigated, and understood so as to be able to improve on the practice.This paper is divided into four segments, the literature reviews, summary of the findings on empirical investigation of marketing practice of SMEs by the lead author, then findings of undergraduate and post graduate students supervised by the lead author, this is another way of looking at the marketing practice employed by the studied SMEs. Then follows discussion of the findings in the light of the environment and conclusion.
    Mediterranean Journal of Social Sciences 09/2013; 4(3). DOI:10.5901/mjss.2013.v4n3p243
  • Yunus Dauda · Waidi Akingbade ·

    09/2011; 2(3):329-340. DOI:10.5251/ajsms.2011.2.3.329.340
  • Source
    Yunus Adeleke Dauda · Waidi Adeniyi Akingbade · Hamed Babatunde Akinlabi ·
    [Show abstract] [Hide abstract]
    ABSTRACT: Strategy is considered to be a detailed plan for a business in achieving success. Managers employ strategy toachieve result. Strategic management practices and organization performance in small business enterprises{SBEs} goes together, but most Small business enterprises place less emphasis on making effective strategy forimproved performance. This paper examines the influence of strategic management on corporate performance inselected small scale enterprises in Lagos, Nigeria. The paper also provides how strategy could be used forimproved performance of small scale enterprise in Nigeria. Two hypotheses were tested. They are to determinewhether: {i} there is a significant relationship between strategic management and organizational profitability; {ii}there is a significant relationship between strategic management and company market share. Cross sectionalsurvey research method was adopted for the study and 140 participants were randomly selected among SSEs inLagos metropolis. Pearson product moment coefficient of correlation and descriptive statistics were used for dataanalysis. Findings revealed that strategic management practices enhance both organizational profitability andcompany market share. The study recommends that investors and managers should make use of strategicmanagement to improve their organizations actual performance at all times.
    10/2010; DOI:10.5539/ijbm.v5n11p97
  • Source
    Yunus Adeleke Dauda · Waidi Adeniyi Akingbade ·
    [Show abstract] [Hide abstract]
    ABSTRACT: Organization success is determined by the demand for its product or services. Many organization put in placemethods and strategies that could enabled them attract customers and improved the quality and quantity of theirproduct. One of the major methods in this direction is market orientation. Employees are influenced to considerorganization interest and be involved or oriented to monitor their customers’ loyalty and attitude towards theirproduct to enable them to be competitive, productive and profitable. But despite its advantage, most smallbusiness enterprises (SBEs) in Lagos, the economic capital of Nigeria don’t engage in market orientation. Thispaper examines different methods of market orientation and how it could be employed for improved SBEsperformance in Lagos State. Two null hypotheses were formulated to test the relationship between customerorientation and sales growth and market orientation and SBE’s profitability. Questions were formulated based onthe hypotheses and questionnaires were distributed to top managers and investors of SBEs, out of which 95% ofthe respondents returned duly completed and properly filled questionnaires. The research findings show thatmany SBEs that engage in market orientation recorded substantial progress. But most other have not reallyapplied this method, hence their low performance and profitability. The study recommends that marketorientation should be used by SBEs for improved performance. Also, SBEs managers and owners should engagein market orientation to enable their enterprises more profitable and survive in changing, dynamic and turbulentbusiness environment.
    10/2010; DOI:10.5539/ijms.v2n2p134
  • Source
    Adeleke Yunus · Dauda · Waidi Adeniyi Akingbade ·
    [Show abstract] [Hide abstract]
    ABSTRACT: The state of technology in any organization has a significant influence on the quality and quantity of production of its goods or services. But despite this, technology is prone to constant change which organizations have to monitor, manage and cope with. Manufacturing industry that will like to be competitive and profitable should ensure that employees are trained and involved in the management of technological change for organizational survival. But most organization tends to undermine the contribution of employee in managing technological change, the outcome of which are low profitability and performance. This paper examines how employee relation could be employed for technological change management. It also seeks to determine effective method of using technological innovation for improved performance in the Nigerian manufacturing industry. Two hypotheses were formulated to determine the relationship between technological change and employee skill; and between technological change and employee performance. Question based on the hypotheses were formulated and 1256 questionnaires were distributed to selected 30 manufacturing industry in beverages, textile, steel, cement and chemical industry in Nigeria. Findings reveal that employee relations do not have significant relationship with technological change. The paper recommends that employee relation should be considered in the management technological change for profitability, competitiveness and survival of the Nigerian Manufacturing industry.
  • Source
    O J K Ogundele · Waidi Adeniyi Akingbade · Hammed Babatunde Akinlabi ·
    [Show abstract] [Hide abstract]
    ABSTRACT: The main objective of the study is to investigate the intensity of entrepreneurship training and education as strategic tools for poverty alleviation in Nigeria. Using a stratified random sampling technique, 250 entrepreneurs and apprenticeships from five recognized local government areas in Lagos state, South Western Nigeria were selected as our respondents. Data were gathered through a self-monitored questionnaire survey. Simple regression analysis was used to test the relationship between the entrepreneurship training and education and poverty alleviation. Two hypotheses were postulated to determine the relationship between technical skill and youth empowerment and between personal entrepreneurial skill and social welfare services. This study confirmed that entrepreneurship training and education are significantly related to the youth empowerment and social welfare services. Findings revealed that youth empowerment are influenced by their acquired technical skill. The study recommends effective technical education, youth empowerment, and social welfare service as a catalyst for poverty alleviation.