Nessara Sukpanich

Publications (4)0 Total impact

• Article: Intra-regional Sales, Product Diversity, and Performance in Merchandising Multinationals

  Nessara Sukpanich, Alan M. Rugman
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  ABSTRACT: This study examines the relationships between intra-regional sales, product diversity, and performance of 45 merchandising firms using data from 1997 - 2003. The interaction effects between product diversity and intra-regional sales on performance are explored, using a curvilinear relationship. The analysis integrates three main theories, namely the resource-based view, transaction costs, and organization learning theory. The models measuring a firm’s performance by return on assets (ROA) and return on sales (ROS) show that at high levels of intra-regional sales, small levels of product diversity can generate greater return to a firm but high levels of product diversity may hurt a firm’s performance. Higher levels of intra-regional sales tend to enhance the impact of product diversity on performance. The results are sensitive to the choice of performance measure.
  02/2007;
• Article: Chapter 7 Intra-Regional Sales and Performance of Multinational Enterprises

  Alan M. Rugman, Nessara Sukpanich
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  ABSTRACT: This chapter is an extension of a recent work that has examined the intra-regional sales of large multinational enterprises (MNEs). First, we examine the interaction between the performance of MNEs and four proxies for their firm-specific advantages (FSAs). This includes: firm size, knowledge (as represented by research and development (R&D)), marketing ability, and industry type. We find that FSAs in R&D and service sector type are best exploited within the home region. In contrast, the FSA firm size is better exploited by global and bi-regional firms. Second, we find that a service MNE tends to be more home-region oriented and has a higher proportion of intra-regional sales than a manufacturing firm.
  Research in Global Strategic Management 08/2006; 12:131-150.
• Source

  Available from: indiana.edu

  Article: Firm-Specific Advantages Intra-Regional Sales and Performance of Multinational Enterprises

  Alan M. Rugman, Nessara Sukpanich
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  ABSTRACT: This paper is an extension of recent work that has examined the intra-regional sales of large multinational enterprises (MNEs). First, we examine the interaction between the performance of MNEs and four proxies for their firm-specific advantages (FSAs). This includes: firm size, knowledge (as represented by R&D), marketing ability, and industry type. We find that FSAs in R&D and service sector type are best exploited within the home region. In contrast, the FSA firm size is better exploited by global and bi-regional firms. Second, we find that a service MNE tends to be more home-region oriented and has a higher proportion of intra-regional sales than a manufacturing firm.
  02/2006;
• Article: Firm-specific advantages, intra-regional sales, product diversity, and performance /

  Nessara. Sukpanich
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  ABSTRACT: Thesis (Ph. D.)--Indiana University, 2005.