Nessara Sukpanich

University of Reading, Reading, England, United Kingdom

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Publications (6)0 Total impact

  • Nessara Sukpanich
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    ABSTRACT: This study examines the effect of a firm's level of intra-regional sales in the triad markets of North American, Europe, and Asia on its performance. The form of the relationship is explored. The results show that there exists a strong positive relationship between a firm's level of intra-regional sales and its performance (measured by return on equity (ROE) and return on assets, (ROA)). A firm tends to perform better when it has its sales in the home region of the triad. The hypothesis that there exists a non-linear relationship (second- and third-order curvilinear relationship) between performance and intra-regional sales is not supported.
    Research in Global Strategic Management 07/2007; 13:317-336.
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    Nessara Sukpanich, Alan M. Rugman
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    ABSTRACT: This study examines the relationships between intra-regional sales, product diversity, and performance of 45 merchandising firms using data from 1997 - 2003. The interaction effects between product diversity and intra-regional sales on performance are explored, using a curvilinear relationship. The analysis integrates three main theories, namely the resource-based view, transaction costs, and organization learning theory. The models measuring a firm’s performance by return on assets (ROA) and return on sales (ROS) show that at high levels of intra-regional sales, small levels of product diversity can generate greater return to a firm but high levels of product diversity may hurt a firm’s performance. Higher levels of intra-regional sales tend to enhance the impact of product diversity on performance. The results are sensitive to the choice of performance measure.
    02/2007;
  • Alan M. Rugman, Nessara Sukpanich
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    ABSTRACT: This chapter is an extension of a recent work that has examined the intra-regional sales of large multinational enterprises (MNEs). First, we examine the interaction between the performance of MNEs and four proxies for their firm-specific advantages (FSAs). This includes: firm size, knowledge (as represented by research and development (R&D)), marketing ability, and industry type. We find that FSAs in R&D and service sector type are best exploited within the home region. In contrast, the FSA firm size is better exploited by global and bi-regional firms. Second, we find that a service MNE tends to be more home-region oriented and has a higher proportion of intra-regional sales than a manufacturing firm.
    Research in Global Strategic Management 08/2006; 12:131-150.
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    Alan M. Rugman, Nessara Sukpanich
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    ABSTRACT: This paper is an extension of recent work that has examined the intra-regional sales of large multinational enterprises (MNEs). First, we examine the interaction between the performance of MNEs and four proxies for their firm-specific advantages (FSAs). This includes: firm size, knowledge (as represented by R&D), marketing ability, and industry type. We find that FSAs in R&D and service sector type are best exploited within the home region. In contrast, the FSA firm size is better exploited by global and bi-regional firms. Second, we find that a service MNE tends to be more home-region oriented and has a higher proportion of intra-regional sales than a manufacturing firm.
    The International Trade Journal 02/2006;
  • Nessara. Sukpanich
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    ABSTRACT: Typescript. Thesis (M.S.)--University of Missouri-Columbia, 2001. Includes bibliographical references (leaves 157-160). Microfilm.
  • Nessara. Sukpanich
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    ABSTRACT: Thesis (Ph. D.)--Indiana University, 2005.

Publication Stats

12 Citations

Institutions

  • 2007
    • University of Reading
      Reading, England, United Kingdom
  • 2006
    • Thammasat University
      Krung Thep, Bangkok, Thailand