Yun Jung Lee

Purdue University, West Lafayette, Indiana, United States

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Publications (2)1.61 Total impact

  • Yun Jung Lee, Jungkun Park, Richard Widdows
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    ABSTRACT: E-health information has become an important resource for people seeking health information. Even though many studies have been conducted to examine the quality of e-health information, only a few studies have explored the effects of the information seekers' motivations on the perceived quality of e-health information. There is even less information about repeated searches for e-health information after the users' initial experience of e-health information use. Using an online survey of information seekers, 252 e-health information users' responses were collected. The research examines the relationship among motivation, perceived quality, satisfaction, and intention to repeat-search e-health information. The results identify motivations to search e-health information and confirm the relationship among motivation, perceived quality dimensions, and satisfaction and intention to repeat searches for e-health information.
    Journal of Health Communication 04/2009; 14(2):160-73. · 1.61 Impact Factor
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    ABSTRACT: This study examines online health information quality (relevance and clarity) and the perceived value of online health information search (social, utilitarian and epistemic) and how they relate to cunsumers' satisfaction with their online health information search experience. The resulting intention to repeat a health information search over the internet is also included in a conceptual model to illustrate what drives the process.
    International Journal of Pharmaceutical and Healthcare Marketing 07/2007;