Richard Martin

Publications (3)1.01 Total impact

• Source

  Available from: victoria.ac.nz

  Article: How is donation behaviour affected by the donations of others?

  Richard Martin, John Randal
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  ABSTRACT: This paper describes a natural field experiment investigating voluntary contributions to a public good. The setting was an art gallery where admission was free, but donations could be deposited into a transparent box in the foyer. We manipulated the social information available to patrons by altering what was visible in the donation box. In particular, we investigated four treatments: one with primarily a few large denomination bills, one with several small denomination bills, one with a large amount of coinage, and one empty. The social information provided had a significant impact on donation composition, frequency, and value.
  Journal of Economic Behavior & Organization 02/2008; 67(1):228-238. · 1.01 Impact Factor
• Source

  Available from: yale.edu

  Article: Voluntary contributions to a public good: a natural field experiment

  Richard Martin, John Randal
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  ABSTRACT: This paper describes the results of a natural field experiment that investigated voluntary contributions to a public good. The experiment took place at an art gallery where admission was free, but donations could be deposited into a transparent box in the foyer. We manip-ulated the social information available to patrons by altering what was visible in the donation box. In particular, we investigated four treatments: one with very few large denomination bills, one with sev-eral small denomination bills, one with a large amount of coinage, and one empty. The social information had a statistically significant impact on donation composition, the propensity to donate, and the amount donated. The data demonstrates a tradeoff associated with the manipulation of the social information.
  09/2005;
• Source

  Available from: victoria.ac.nz

  Article: How Sunday, price, and social norms influence donation behaviour

  Richard Martin, John Randal
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  ABSTRACT: We describe a natural field experiment investigating donation behaviour. The setting was an art gallery where donations could be deposited into a transparent box in the foyer. Two aspects of the donation environment were manipulated: signs on the donation box and the initial contents of the box. We used three sign treatments: a control with no sign, a sign that thanked donors, and a sign that indicated donations would be matched. We used two initial contents treatments: one with relatively little money ($50) and one with four times as much. The average donation per donor was significantly larger in the $200 treatments but this was offset by a decrease in the propensity to donate. In the matching treatments donations were significantly larger both at the per donor and per visitor level. A control variable turned out to have the largest influence on donation behaviour: the day of the week. The average donation per visitor was 51% higher on Sundays, when compared to every other day of the week.
  Journal of Socio-Economics.