Article

Cancer information scanning and seeking behavior is associated with knowledge, lifestyle choices, and screening

University of Pennsylvania, Philadelphia, Pennsylvania 19104, USA.
Journal of Health Communication (Impact Factor: 1.61). 02/2006; 11 Suppl 1(1):157-72. DOI: 10.1080/10810730600637475
Source: PubMed

ABSTRACT Previous research on cancer information focused on active seeking, neglecting information gathered through routine media use or conversation ("scanning"). It is hypothesized that both scanning and active seeking influence knowledge, prevention, and screening decisions. This study uses Health Information National Trends Survey (HINTS, 2003) data to describe cancer-related scanning and seeking behavior (SSB) and assess its relationship with knowledge, lifestyle behavior, and screening. Scanning was operationalized as the amount of attention paid to health topics, and seeking was defined as looking for cancer information in the past year. The resulting typology included 41% low-scan/no-seekers; 30% high-scan/no-seekers; 10% low-scan/seekers, and 19% high-scan/seekers. Both scanning and seeking were significantly associated with knowledge about cancer (B=.36; B=.34) and lifestyle choices that may prevent cancer (B=.15; B=.16) in multivariate analyses. Both scanning and seeking were associated with colonoscopy (OR = 1.38, for scanning and OR=1.44, for seeking) and with prostate cancer screening (OR=4.53, scanning; OR=10.01, seeking). Scanning was significantly associated with recent mammography (OR=1.46), but seeking was not. Individuals who scan or seek cancer information are those who acquire knowledge, adopt healthy lifestyle behaviors, and get screened for cancer. Causal claims about these associations await further research.

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    • "While a single episode of exposure as the result of deliberate seeking about a topic may be more influential than a single episode of scanned exposure to the same information , scanning about most topics is much more frequent (Niederdeppe et al., 2007; Shim et al., 2006) and involves many more individuals. As a result, scanning, in aggregate , may be more influential. "
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    ABSTRACT: Research on health information exposure focuses primarily on deliberate information-seeking behavior and its effects on health. By contrast, this study explores the complementary and perhaps more influential role of health information acquired through exposure to routinely used sources, called scanning. The authors hypothesized that scanning from nonmedical sources, both mediated and interpersonal, affects cancer screening and prevention decisions. The authors used a nationally representative longitudinal survey of 2,489 adults 40 to 70 years of age to analyze the effects of scanning on 3 cancer screening behaviors (mammography, prostate-specific antigen [PSA], and colonoscopy) and 3 prevention behaviors (exercising, eating fruits and vegetables, and dieting to lose weight). After adjustment for baseline behaviors and covariates, scanning at baseline predicted weekly exercise days 1 year later as well as daily fruit and vegetable servings 1 year later for those whose consumption of fruits and vegetables was already higher at baseline. Also, among those reporting timely screening mammogram behavior at baseline, scanning predicted repeat mammography. Scanning was marginally predictive of PSA uptake among those not reporting a PSA at baseline. Although there were strong cross-sectional associations, scanning did not predict dieting or colonoscopy uptake in longitudinal analyses. These analyses provide substantial support for a claim that routine exposure to health content from nonmedical sources affects specific health behaviors.
    Journal of Health Communication 10/2013; 18(12). DOI:10.1080/10810730.2013.798381 · 1.61 Impact Factor
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    • "This is a substantial problem when the media is considered to be a source for health information and education for the public (29). The news media influences the health behaviors of the public by giving information that can change understanding, attitude, or help seeking intentions (33). "
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    Journal of Korean medical science 07/2013; 28(7):1077-82. DOI:10.3346/jkms.2013.28.7.1077 · 1.25 Impact Factor
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    • "), health information seeking (Hesse et al., 2006; Rutten, Squiers, & Hesse, 2006; Squiers et al., 2006), cancer prevention behavior and health communication (Ford, Coups, & Hay, 2006; Ling et al., 2006; Shim et al., 2006), perceptions of cancer risk (Ford et al., 2006; Han, Moser, & Klein, 2006; Zajac, Klein, & McCaul, 2006), mediated health communication (Clayman, Manganello, "
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    ABSTRACT: Health communication and health information technology influence the ways in which health care professionals and the public seek, use, and comprehend health information. The Health Information National Trends Survey (HINTS) program was developed to assess the effect of health communication and health information technology on health-related attitudes, knowledge, and behavior. HINTS has fielded 3 national data collections with the fourth (HINTS 4) currently underway. Throughout this time, the Journal of Health Communication has been a dedicated partner in disseminating research based on HINTS data. Thus, the authors thought it the perfect venue to provide an historical overview of the HINTS program and to introduce the most recent HINTS data collection effort. This commentary describes the rationale for and structure of HINTS 4, summarizes the methodological approach applied in Cycle 1 of HINTS 4, describes the timeline for the HINTS 4 data collection, and identifies priorities for research using HINTS 4 data.
    Journal of Health Communication 09/2012; 17(8):979-89. DOI:10.1080/10810730.2012.700998 · 1.61 Impact Factor
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