Article

Effect of increased social unacceptability of cigarette smoking on reduction in cigarette consumption. American Journal of Public Health, 96(8), 1359-1363

University of California, San Francisco, San Francisco, California, United States
American Journal of Public Health (Impact Factor: 4.23). 09/2006; 96(8):1359-63. DOI: 10.2105/AJPH.2005.069617
Source: PubMed

ABSTRACT Taxes on cigarettes have long been used to help reduce cigarette consumption. Social factors also affect cigarette consumption, but this impact has not been quantified. We computed a social unacceptability index based on individuals' responses to questions regarding locations where smoking should be allowed. A regression analysis showed that the social unacceptability index and price had similar elasticities and that their effects were independent of each other. If, through an active tobacco control campaign, the average individual's views on the social unacceptability of smoking changed to more closely resemble the views of California residents, there would be a 15% drop in cigarette consumption, equivalent to a 1.17 dollars increase in the excise tax on cigarettes.

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Available from: Stanton Glantz, Dec 15, 2014
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    • "Therefore, understanding social environments such as social norms is important to understand smokers from a variety of social backgrounds (Nichter, 2003; Unger et al., 2003). Furthermore , shaping social norms about cigarette smoking, through successful tobacco control policies, can be one of the most cost-effective cessation strategies (Alamar & Glantz, 2006). Despite the important role of social norms in successful tobacco control policies among publics in general, most studies evaluating the role of social norms in antismoking campaigns are limited to adolescents in the United States. "
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    • "De verklaring die hiervoor wordt gegeven is dat binnen roken in toenemende mate als sociaal onacceptabel wordt gezien (Alamar & Glantz, 2006; Chapman & Freeman, 2008). "
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    • "The increased social unacceptability of smoking has had a major impact on the prevalence of smoking in the United States (Alamar and Glantz, 2006). The denormalization of tobacco has had a dramatic impact on smoking behaviors. "
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