Article

Sources of “value for money” for museum visitors: Some survey evidence

Journal of Cultural Economics (Impact Factor: 1.74). 02/1996; 20(1):67-83. DOI: 10.1007/BF00148271
Source: RePEc

ABSTRACT This paper provides an economic analysis of the survey responses of visitors who were asked to make a “ value for money” (VFM) assessment of a museum visit. The paper first interprets the notion of VFM from an economic perspective, and distinguishes between evaluations made before and after a visit. It then analyses the survey responses of visitors to a major museum in the North of England, using appropriate statistical techniques to identify the economic determinants of VFM rankings by visitors. The final section discusses the implications of the methodology and results for museum management, and for the design of museum visitor surveys. Copyright Kluwer Academic Publishers 1996

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    • "It is thought upon examination of the data that these issues arose from problems relating to the items 'interest in visiting museums' and assessments of pricing, and together they induced some errors of measurement , partly because of variance due to those visitors who attended the museum as part of a package tour. Some of these visitors had little idea of the museum entry price as a separate component of their tour, yet it is known that past studies have indicated that 'value for money' is a factor museum visitors take into account when assessing their experiences at a museum (Ashworth & Johnson, 1996). Consequently, the inclusion of this question led to some problems of consistency in response patterns that were arguably subtle and not properly caught in the items. "
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    • "Table 3 presents the mean WTP per each service as a function of income and, as expected, the marginal utility is decreasing. Some authors (Smith et al., 1983; Ashworth-Johnson, 1996) also mention the possibility of a negative correlation with income, when considering leisure activities, such the visit to a museum, because those who have higher income levels face also higher opportunity costs to visit the site. Table 4 Subsample with level of education "
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    • "Jackson, 1988); demand analysis (e.g. Ashworth and Johnson, 1996; Darnell et al., 1998); economic impact studies (e.g. Johnson and Thomas, 1992); museum purchasing (Pommerehne and Feld, 1997); and pricing (e.g. "
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    ABSTRACT: This paper examines the contribution economic analysis can make to the study of museums as productive organisations, and considers some related policy issues. The paper also suggests areas where research by economists might prove most fruitful. Copyright Kluwer Academic Publishers 1998
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