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KONSTRUKSI PERS TENTANG KAMPANYE PILKADA JOMBANG 2008(Analisis Wacana Berita Kampanye Calon Bupati dan Wakil Bupati Jombang di Harian Radar Mojokerto Periode 6-18 Juli 2008)

Source: OAI

ABSTRACT The first time, Legislative election ( pilkada ) of bupati and wakil bupati in kabupaten jombang hold in 2008. Previously, the election of bupati and wakil bupati was done by assembly at regional. There were three couple of the candidate in pilkada, they were Nyono Suharli-Abdul Halim Iskandar (Nyono-Halim), Soeharto-Mudjib Musta’in (Harum), and Suyanto-Widjono Soeparno (ToNo). And information of pilkada campign of jombang became one of the interesting news to follow. One of the media that delivered news of campaign activity was Radar Mojokerto (Jawa Pos Group). Radar malang is daily news which was publicated in Mojokerto and Jombang. Cabub-Cawabub conducted the campaign in various ways to outdraw the society and it didn’t stay away from the media role. The news was constructed in such a manner by media. Therefore, it influenced the forming of Cabup-Cawabup that followed in pilkada and the gain voting. Based on the phenomena, the researcher was interested in knowing how the construction of news about campaign which was done by each of the couple candidates. To know the ways or ideology media in constructing news was used the discpourse analysis method through Teun A. Van Dijk. This research observed the meaning of behind the texts, to see how cognition of journalist who formed and influence in the textsa, and to see how the social structure, domination and authority group in society. That case was used as the strategy in the forming of news texts. before analyzing the social cognition and context, the texts firstly was analyzed by using discourse structure that was devided in three large structures, those were macro structure, superstructure and micro structure. Furthemore, they were clasified in elements of discourse, those were tematic, scematic, semantic, sintaxis, stylistic and retorist. This research also used qualitative design with discourse analysis method,while to explain the result used qualitative interpretative. From the result, daily radar Mojokerto constructed the news of campaign in pilkada in Jombang 2008 as open competition to get votes from their sympathizers. In the fact, the case based on the reality of the couple who followed in pilkada. Nyono-Halim Suyanto-Widjono was constructed by Radar Mojokerto to follow their jargon, Nyono-Halim had motto will “think, work, and pray for the civil”. There was religious nuance from the jargon itself, supporting by media that they always invited the sympathizers to keep aakhlaqul karimah. In the other hand, the jargon of Suyanto-Widjono made more important the successfulness of suyanto as incumbent candidate. It was also showed by Radar Mojokerto in giving information about the orations that yelled their success. Soeharto-Mudjib had slogan “Jombang Juara 1”, they were not supported from radar mojokerto because this couple was impressed “adem ayem’ during the campaign. Constructing by Radar Mojokerto in Cabup-Cawabup was influenced by social reality in jombang which notabene has name of kota santri, the society partly can not received if jombang was head from PDIP becaused of less religious. So, in giving infprmation of Suyanto-Widjono more emphasized on successful as incumbent candidate. Thus, Radar Mojokerto was still influenced by level of extra media. Moreover, Radar Mojokerto showed more to stay in Santri community Another level of extra media also influenced the forming texts. in this case was the influence of Suyanto-Widjono as news source and advertiser as source of income in media. The factors influence the information of Suyanto-Widjono that was showed by forming positive image about this couple through texts result. Therefore, the individual manager level of media influenced in constructing the texts because he had correlation personally with Suyanto. It also implicated economic charge from media which still depended on the advertisement income.

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