ETIKA KOMUNIKASI PENJUALAN ANTARA SALES MARKETING DENGAN KONSUMEN ( Studi PR di P.T New Kuwatsu Cabang Malang)
ABSTRACT This research based by a desire to know Ethical how far that happened in sale communications between marketing sales with consumer. As for intention of this research is to know Ethics Communications sale between marketing sales with consumer. P.T New Kuwatsu’s Sales Marketing branch Malang have fulfilled code of etik seen from is in perpective of PR. Type and type which is used in this research is descriptive. At this research use research subyek. Its of him of Sales Senior Marketing of P.T New Kuwatsu. Which have omzet above 2 million / months. While data collecting method which is used in research is interview method, and observation. Pursuant to result of research obtained by the following data : P.T New Kuwatsu’s Sales Marketing branch Malang always give spurious information to consumer. giving of that spuriousinformation is always conducted by sale moment goodness look in the face and also program moment of arisan. However if seen from side of marketing this of diffraction agreed by karenasegala of[is way of diffraction used important is intention of sale is reached. According to Sales as senior as, they have to use all way of to fulfill omzet which high so per month. Become important information about product which they offer submitted to consumer. This is very interfere in if seen from is in perpective of PR. If seen from side of PR which always major sincerity, this crystal clear impinge code of etik PR, besides information of penting yang ought to be submitted by marketing sales to consumer do not be submitted. Researcher also find the existence of intervention of senior sales to beginner sales. If sales beginner can’t fulfill omzet per month, hence senior sales which have fulfilled it, it have to assist beginner sales to fulfill omzet in order not to influence entirety omzet. Researcher also know that if beginner sales cannot fulfill omzet per month hence its salary do not go out fully but pursuant to commission.