Article

Outcomes of the 5-4-3-2-1 Go! Childhood obesity community trial.

The George Washington University, Wasington, DC 20037, USA.
American journal of health behavior (impact factor: 1.31). 35(2):189-98. pp.189-98
Source: PubMed

ABSTRACT To determine effects of the 5-4-3-2-1 Go! community social marketing campaign on obesity risk factors.
We randomly assigned 524 parents of 3- to 7-year-old children to receive 5-4-3-2-1 Go! counseling or not. We surveyed parents about 5-4-3-2-1 Go! behaviors and perceptions of children's behaviors at baseline and one year later. We conducted multivariable logistic regression for each outcome.
Parents who received counseling consumed more fruits and vegetables at follow-up (OR 1.749, [95% CI: 1.01-3.059]). Parental exposure to messaging at children's school events was associated with higher water consumption (6.879, [1.954-24.212]).
5-4-3-2-1 Go! is a promising intervention.

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Keywords

children's behaviors
 
children's school events
 
community social marketing campaign
 
fruits
 
higher water consumption
 
multivariable logistic regression
 
perceptions
 
promising intervention
 

W Douglas Evans