Article

Smokers are suckers: should incongruous metaphors be used in public health prevention?

American Journal of Public Health (Impact Factor: 3.93). 02/2011; 101(2):203-4. DOI: 10.2105/AJPH.2010.197996
Source: PubMed
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    ABSTRACT: In France, cognitive science (e.g., eye-tracking) and neuroscience (e.g., functional neuroimaging) are not used to develop and test anti-tobacco strategies. The newly found knowledge in behavioral and brain sciences could provide valuable insights in the understanding of attentional, emotional, memorization and decision-making processes at play when tobacco addicts are exposed to prevention messages. We argue that neuroscientific methods should be used in the fight against tobacco to better design and evaluate the impact of measures such as combined text and graphic (shock) warnings, neutral packets and support to people who want to stop smoking.
    Medecine sciences: M/S 11/2013; 29(11):1042-50. · 0.56 Impact Factor

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May 21, 2014