Article

Revisión teórica de la reputación en el entorno empresarial

Cuadernos de Economía y Dirección de la Empresa (Impact Factor: 0.27). 01/2010; DOI: 10.1016/S1138-5758(10)70019-0
Source: DOAJ

ABSTRACT La reputación ha tomado una creciente importancia tanto en el ámbito académico como empresarial en los últimos años. Sin embargo, no existe unanimidad en cuanto a su definición y su consideración como recurso y capacidad, dado el gran número de trabajos que sobre este concepto se han desarrollado. Esta confusión exige un estudio pormenorizado del concepto y de sus características, que ayuda a clarificarlo y a identificar los principales beneficios que genera, así como su relación con los resultados empresariales.

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