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Government 2.0 Revisited: Social Media Strategies in the Public Sector

Ines Mergel

Journal Article: Public Administration DOI: ppa/2

Abstract

Government 2.0–or the use of social media in the public sector–has become a hot topic. Agencies and departments on all levels of government are adding Facebook, Twitter or YouTube buttons to their otherwise static–infrequently updated–websites. It is still not clear how successful and useful social media is in the public sector and how agencies can design their own social media strategies.

Source: OAI

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Keywords

agencies
 
Facebook
 
hot topic
 
own social media strategies
 
public sector–has
 
social media
 
useful social media
 
YouTube buttons