Article

Do Behavioral Biases Vary across Individuals? Evidence from Individual Level 401(k) Data

Journal of Financial and Quantitative Analysis (Impact Factor: 1.77). 01/2006; 41(04):939-962. DOI: 10.1017/S0022109000002702
Source: RePEc

ABSTRACT This paper investigates whether some individuals are prone to behavioral biases in their 401(k) investments. Using demographic data and allocation information for over 73,000 employees, I examine two allocation biases and a participation bias. The findings suggest that higher salaried employees tend to make significantly better choices. Participants who earn $100, 000 hold 12. 7% less in company stock, are 3% less likely to follow the framing 1/n heuristic, and are 37.7% more likely to participate than those earning $46, 000. Women make better choices in two of the three cases and I find evidence of mental accounting.

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