ANÃLISIS FODA Y PERSPECTIVAS DEL CULTIVO DEL NOGAL PECANERO EN CHIHUAHUA
ABSTRACT Pecan production is one of the most important crops in our country. It not only has an economical capacity as a generator of foreign currency, but also for the social context in which it develops its production. Most of the pecan growers have small sized orchards, but at the same time, there are few pecan growers with large sized orchards that use modern technology. The objective of this study is to present a SWOT analysis of the pecan system and to describe the contexts in which it is produced and commercialized, as well as the main characteristics and problems that appear in pecan production, as well as the prediction of its future under current production and management conditions.