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Sistemas de Información Urbana y Competitividad de las Ciudades: El caso del sector de bienes raíces en Ciudad Juárez, México

CULCyT: Cultura Científica y Tecnológica, ISSN 2007-0411, Nº. 35, 2009, pags. 22-34
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ABSTRACT Se propone un modelo de negocio que impulse la competitividad de las ciudades a través de la generación y comercialización de información urbana. El modelo es producto de una investigación multidisciplinaria que identificó la relación entre la competitividad del mercado de bienes raíces en Ciudad Juárez y la ineficiencia de los mecanismos para la concentración de datos generados por oficinas públicas, promotores de suelo, empresas de construcción, notarios públicos y empresas del sector inmobiliario. Se expone en que forma las estrategias comerciales para recopilar y elaborar información local, pueden constituir un negocio rentable en México.

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    ABSTRACT: From the Publisher:Explore how information can be used as a competitive tool throughout a company with the guidance of one of Europe's premier executive business schoolsEvery year nearly 4,000 executives attend one of the twenty-one Executive Development Programs or tailored Partnership Programs offered by the International Institute of Management Development, ranked as one of the most eminent business schools by Businessweek and US News & World Report. These programs force attendees to develop personal competencies and abandon outmoded procedures that may be established in their companies. Encompassing the ethos, structure, and core values of this program, this book shows why companies that compete well with information are in a strong market position. It focuses on how information management can create real business value in four ways: minimizing risk, reducing costs, delighting customers, and creating a new reality. It details the what, why, and how of information management and looks at the four-net strategies: Internet, Intranet, Extranet, and the industry net.Donald Marchand (Lausanne, Switzerland) is a management specialist at the International Institute of Management Development (IMD).

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Jun 17, 2014