Article

Examining the associations among severity of injunctive drinking norms, alcohol consumption, and alcohol-related negative consequences: The moderating roles of alcohol consumption and identity

Department of Psychiatry and Behavioral Sciences, University of Washington, Seattle, WA 98195, USA.
Psychology of Addictive Behaviors (Impact Factor: 2.09). 06/2010; 24(2):177-89. DOI: 10.1037/a0018302
Source: PubMed

ABSTRACT This study examined a range of injunctive norms for alcohol use and related consequences from less severe behaviors (e.g., drinking with friends) to more severe behaviors (e.g., drinking enough alcohol to pass out), and their relationship with alcohol consumption and alcohol-related negative consequences among college students. In addition, this research aimed to determine whether these relationships between injunctive norms and consequences were moderated by alcohol consumption and level of identification with the typical same-gender college student. A random sample (N = 1,002) of undergraduates (56.9% women) completed a Web-based survey that was comprised of measures of drinking behavior, perceived approval of drinking behaviors that ranged in severity (i.e., injunctive norms), and level of identification with the typical same-gender college student. Results suggest that the association between negative consequences and injunctive drinking norms depend on one's own drinking behavior, identification with other students, and the severity of the alcohol use and related consequences for which injunctive norms are assessed. Findings are discussed in terms of false consensus and false uniqueness effects, and deviance regulation perspectives. Implications for preventive interventions are discussed.

Download full-text

Full-text

Available from: Clayton Neighbors, Aug 17, 2015
1 Follower
 · 
91 Views
  • Source
    • "Injunctive norms have also been linked to drinking behaviour (Lee et al., 2007) and negative alcohol-related consequences (LaBrie et al., 2010). However, their use within interventions is limited due to the subjective nature of injunctive norms (Lewis et al., 2010) which typically focus on alcohol related behaviours such as ''driving a car after drinking'' (LaBrie et al., 2010). More tangible injunctive norms need to be developed to further test and evaluate their use within social marketing. "
    [Show abstract] [Hide abstract]
    ABSTRACT: Knowledge of students’ alcohol consumption is limited by differences in definitions and a reliance on students’ standard drink calculations. This paper examines the extent of students’ consumption across different measures. Additionally, students’ attitudes towards acceptable consumption are examined to inform public policy and social marketing. Data are presented from 167 and 102 students at two time points 6months apart, collected using a seven-day reflective web-based diary. Students’ reports of what they drank and how much they consumed were used to estimate standard drink consumption. Findings revealed that students drank excessively: the average largest consumption in one day was 14.27 and 11.21 standard drinks for males and females, respectively, at time-point one. Drinking patterns were consistent over time, although moderate drinkers increased their consumption. As students perceived binge drinking as acceptable, we outline a norms-based intervention that could modify their behaviour.
    Australasian Marketing Journal (AMJ) 08/2011; 19(3):196-202. DOI:10.1016/j.ausmj.2011.05.006
  • Source
    • "Three items from the House Acceptability Questionnaire (Larimer, 1992) assessed the acceptability of " becoming intoxicated at a party, " " missing class due to a hangover, " and " drinking during weekdays. " Three items from a recent comprehensive injunctive norms review (Lewis et al., 2010) assessed the acceptability of " drinking every day, " " drinking on the weekends, " and " drinking underage. " Each parent was fi rst asked to estimate the approval level of a typical parent of a student at the university. "
    [Show abstract] [Hide abstract]
    ABSTRACT: Parents often look to other parents for guidance, but how accurate are their perceptions? Expanding on existing normative literature to include parents of college students, this study first sought to determine whether parents accurately estimated the attitudes of other parents concerning their college student's alcohol-related behaviors. The effect of these (mis)perceived injunctive norms on the alcohol-related attitudes and behaviors of the parents' own children was then examined. Participants were 270 college student-parent dyadic pairs who completed independent online surveys. The student sample was 59% female; the parent sample was 78% female. A structural equation model demonstrated that parents significantly overestimated other parents' approval of alcohol use by their respective child and, further, that these misperceptions strongly influenced parental attitudes toward their own child's drinking. Parental attitudes were subsequently found to be significantly associated with their child's attitudes toward drinking but were only marginally associated with the child's actual drinking, thereby underscoring the mediational effect of the child's attitudes. This is the first study to document the influence of parental normative misperceptions regarding alcohol use by their college-age children, reinforcing the importance of parental attitudes on children's alcohol-related attitudes and behaviors in college. These findings support the need to complement student-based interventions with parent-based interventions aimed at increasing parental awareness and involvement. Further, the current findings indicate that normative interventions targeting parents offer a promising avenue by which to indirectly and positively influence college students' alcohol use.
    Journal of studies on alcohol and drugs 07/2011; 72(4):521-9. DOI:10.15288/jsad.2011.72.521 · 2.27 Impact Factor
  • Source
    • "No presente estudo, o período médio de consumo de cocaína e crack foi menor que o álcool, mas os prejuízos encontrados devido ao consumo do álcool, em comparação ao consumo da cocaína e do crack, foram mais tardios. Alguns estudos (e.g., Bau, 2002; John & cols., 2004; Rogers & Robins, 2001) afirmam que existe uma pré-vulnerabilidade neurobiológica do sujeito, a qual propiciaria o uso nocivo de substâncias, enquanto outros (e.g., Lewis & cols., 2010; Nascimento & Justos, 2000) relatam que os prejuízos são decorrentes do próprio uso. Uma avaliação de pacientes em tratamento para dependência de álcool/drogas ou depressão em ambulatórios especializados da cidade de Botucatu foi realizada por Tucci (2005). "
    Psicologia Teoria e Pesquisa 09/2010; 26(3):533-541. DOI:10.1590/S0102-37722010000300016
Show more

Similar Publications