Examining the associations among severity of injunctive drinking norms, alcohol consumption, and alcohol-related negative consequences: The moderating roles of alcohol consumption and identity

Department of Psychiatry and Behavioral Sciences, University of Washington, Seattle, WA 98195, USA.
Psychology of Addictive Behaviors (Impact Factor: 2.09). 06/2010; 24(2):177-89. DOI: 10.1037/a0018302
Source: PubMed

ABSTRACT This study examined a range of injunctive norms for alcohol use and related consequences from less severe behaviors (e.g., drinking with friends) to more severe behaviors (e.g., drinking enough alcohol to pass out), and their relationship with alcohol consumption and alcohol-related negative consequences among college students. In addition, this research aimed to determine whether these relationships between injunctive norms and consequences were moderated by alcohol consumption and level of identification with the typical same-gender college student. A random sample (N = 1,002) of undergraduates (56.9% women) completed a Web-based survey that was comprised of measures of drinking behavior, perceived approval of drinking behaviors that ranged in severity (i.e., injunctive norms), and level of identification with the typical same-gender college student. Results suggest that the association between negative consequences and injunctive drinking norms depend on one's own drinking behavior, identification with other students, and the severity of the alcohol use and related consequences for which injunctive norms are assessed. Findings are discussed in terms of false consensus and false uniqueness effects, and deviance regulation perspectives. Implications for preventive interventions are discussed.

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    • "Injunctive norms have also been linked to drinking behaviour (Lee et al., 2007) and negative alcohol-related consequences (LaBrie et al., 2010). However, their use within interventions is limited due to the subjective nature of injunctive norms (Lewis et al., 2010) which typically focus on alcohol related behaviours such as ''driving a car after drinking'' (LaBrie et al., 2010). More tangible injunctive norms need to be developed to further test and evaluate their use within social marketing. "
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    • "Three items from the House Acceptability Questionnaire (Larimer, 1992) assessed the acceptability of " becoming intoxicated at a party, " " missing class due to a hangover, " and " drinking during weekdays. " Three items from a recent comprehensive injunctive norms review (Lewis et al., 2010) assessed the acceptability of " drinking every day, " " drinking on the weekends, " and " drinking underage. " Each parent was fi rst asked to estimate the approval level of a typical parent of a student at the university. "
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    • "No presente estudo, o período médio de consumo de cocaína e crack foi menor que o álcool, mas os prejuízos encontrados devido ao consumo do álcool, em comparação ao consumo da cocaína e do crack, foram mais tardios. Alguns estudos (e.g., Bau, 2002; John & cols., 2004; Rogers & Robins, 2001) afirmam que existe uma pré-vulnerabilidade neurobiológica do sujeito, a qual propiciaria o uso nocivo de substâncias, enquanto outros (e.g., Lewis & cols., 2010; Nascimento & Justos, 2000) relatam que os prejuízos são decorrentes do próprio uso. Uma avaliação de pacientes em tratamento para dependência de álcool/drogas ou depressão em ambulatórios especializados da cidade de Botucatu foi realizada por Tucci (2005). "
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