Planeación avanzada de la calidad del producto (apqp): conceptos básicos y un caso práctico

e-Gnosis Num.005
Source: OAI


The economic and commercial globalization is a reality in many of the sectors of the economy. Before it many companies search for to adopt new strategies, ideas and methodologies in their different areas, like a way to improving their competitiveness and to “stay in form”. However, this search focused to the new thing, on occasion cause that the companies forget or do not apply methodologies that have given results for years, although now these methodologies receive little publicity. This is the case of the Advanced Product Quality Planning. Since in spite its transcendence and importance, many small business not applied formally this methodology. Nevertheless that from the first half of 1990´s it was established its importance and transcendence, mainly through the works of the quality Gurus and by the methodology APQP (Advanced Product Quality Planning), it develops by the automotive industry of United States. The objective of this paper is to do a bibliographical study on the Advanced Product Quality Planning and to emphasize its characteristics and importance by means of its application in a small company installed in the city of Guadalajara (Mexico). The study started with an analysis of the prevalent practices about quality planning. This analysis was completed by means of semistructured interviews with directive of the company. Then a project was structured. In this work the main results and benefits of the execution of this project are described.

Download full-text


Available from: Humberto Gutiérrez Pulido, Feb 21, 2015
115 Reads
  • [Show abstract] [Hide abstract]
    ABSTRACT: An empirical study based upon a sample of 645 small businesses assesses the relationship that life cycle stage and level of competition exhibit with the problems perceived to constrain small business strategic planning. Problems have been identified as either internal (cash flow) or external (competition); they have further been classified as either situational or core problems. Among the most prevalent problems reported by decision makers are customer contact, market knowledge, marketing planning, location, and adequacy of capital. A total of 16 problem areas were identified. Traditional wisdom offers the scenario where problems faced will vary as the organization progresses through the life cycle. Much of this research refutes conventional wisdom in that level of competition was determined to have more of an impact on problem perception.
    Strategic Management Journal 02/1994; 15(2):121 - 134. DOI:10.1002/smj.4250150204 · 3.78 Impact Factor
  • [Show abstract] [Hide abstract]
    ABSTRACT: Sam Walton opened his first Wal-Mart discount store in 1962. Today, Wal-Mart is not only the world’s largest corporation but also the world’s most admired company, according to a 2003 Fortune magazine poll. Wal-Mart is competitive and successful because it has been doing many things right. This article helps shed light on the rise of Wal-Mart and the roots of its competitiveness. Business practitioners aspiring to succeed can learn a great deal from studying the Wal-Mart way of doing business.
    Competitiveness Review An International Business Journal incorporating Journal of Global Competitiveness 05/2006; 16(2):143-149. DOI:10.1108/10595420610760815
Show more