The Effects of Chronic Achievement Motivation and Achievement Primes on the Activation of Achievement and Fun Goals

Department of Psychology, University of Florida, Gainesville, Florida 32611, USA.
Journal of Personality and Social Psychology (Impact Factor: 5.08). 12/2009; 97(6):1129-41. DOI: 10.1037/a0017146
Source: PubMed


This research examined the hypothesis that situational achievement cues can elicit achievement or fun goals depending on chronic differences in achievement motivation. In 4 studies, chronic differences in achievement motivation were measured, and achievement-denoting words were used to influence behavior. The effects of these variables were assessed on self-report inventories, task performance, task resumption following an interruption, and the pursuit of means relevant to achieving or having fun. Findings indicated that achievement priming (vs. control priming) activated a goal to achieve and inhibited a goal to have fun in individuals with chronically high-achievement motivation but activated a goal to have fun and inhibited a goal to achieve in individuals with chronically low-achievement motivation.

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Available from: Dolores Albarracin, Mar 06, 2014
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    • "We first recorded if a study distinguished higher, lower, or neither higher nor lower value conditions using a manipulation or separated conditions based on a subject variable signaling differences in concept importance, affect, commitment manipulations, and/or incentives (e.g., increased value of achieving a goal in Forster et al., 2005). As an example of concept importance, in Hart and Albarracin (2009), participants who a priori indicated high (vs. low) chronic-achievement motivation were listed as having higher (vs. "
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    • "© Editorial Committee of Journal of Human Kinetics unambiguous normative demands which are not conducive to showing priming effects (Kay et al., 2004) and may be populated with individuals (with levels of chronic motivation to perform) who are resistant to the effects of priming (Hart and Albarracín, 2009). "
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