Article

Research Design : Qualitative, Quantitative, and Mixed Methods Approaches / J.W. Creswell.

01/2009;
Source: OAI
Download full-text

Full-text

Available from: John W Creswell, Aug 16, 2015
218 Followers
 · 
8,132 Views
  • Source
    • "While qualitative data may be reduced to quantitative codes for statistical analysis, using only qualitative data enables research to explore and understand how entrepreneurs interact with the business environment. This study's main method of analysis was semi-structured interviews (Creswell, 2007). There is limited empirical evidence on servitization related to the footwear industry and in a B2B context; thus, an exploratory empirical study enabled the development of evidence regarding the obstacles hindering the transformation of these firms. "
    [Show abstract] [Hide abstract]
    ABSTRACT: The purpose of this study was to explore the servitization approach in order to understand the development of this trend among small Italian companies. In doing so, this study adopted a qualitative method and data were collected via in-depth interviews with managers of firms belonging to the footwear industry – an important sector for the Italian economy. Data analysis was realised through NVivo software, thereby providing a first understanding of the drivers that lead these companies to become ‘servitized’, as well as the main obstacles they face when considering providing services beyond their core offering. This study suggests important implications both for managers and marketing scholars. For academics, it extends the existing knowledge of the factors that influence this organisational and managerial change, and enriches the body of knowledge of the main drivers of and barriers to servitization. For practitioners, it helps understandings of the main advantages and potential obstacles to developing a servitization process.
    International Journal of Entrepreneurship and Small Business 08/2015;
  • Source
    • "D-13-00070.s1, for a copy of the survey). Using a purposeful (Coyne 1997) and snowball sampling approach (Creswell 2009), we obtained participant contact information from agency and organizational websites, and asked survey participants to provide contact information for other potential participants, or to forward the online survey directly to their colleagues. Ritchie et al. (2003) recommend purposive sampling as appropriate when the sample is intended to represent individuals who meet key selection criteria, and they note that this approach helps ensure that all key groups are FIG. 1. Indicators of climate change across a conceptual spectrum from direct climate metrics to variables partially influenced by climate. "
    06/2015; DOI:10.1175/WCAS-D-13-00070.1
  • Source
    • "This review time involved open discussion of concepts and ideas that had emerged within each focus group. Second an independent research assistant was used to analyse the data collected (Creswell, 2003). The research assistant was not directly involved in the site visits, and was sent each individual transcript along with a one-page overview of the research project. "
    [Show abstract] [Hide abstract]
    ABSTRACT: Community sport clubs (CSCs) provide a number of benefits to local communities, while confronting challenges with finances and staffing. In Queensland, Australia, these challenges have been compounded by recent natural disasters including widespread flooding that have significantly impacted operations of CSCs. The current research explores the provision of resources to CSCs in the aftermath of flooding events in 2010 and 2011, as well as the influence on power relations between CSCs and resource providers. To address this research purpose, qualitative data were collected across nine site visits (focus groups, interviews) to affected CSCs. The data revealed three resource providers: volunteers and members, partner organisations and government. In addition, the results indicate that relations between CSCs and members and volunteers, partner organisations and government were impacted in different ways. Examples of resource providers wielding power over CSCs due to the provision of resources emerged, along with some evidence of mutual power and dependence and CSCs exerting power over resource providers. The results provide implications for CSC managers to be more proactive in relation to resourcing through developing strategies for network building and improved communication within networks.
    Sport Management Review 02/2015; DOI:10.1016/j.smr.2015.01.002
Show more

Questions & Answers about this publication

  • Didik Wahjudi added an answer in Mixed Methods:
    How does triangulation work with mixed methods design?

    How does triangulation work with mixed methods design?

    Didik Wahjudi · Petra Christian University

    Dear Wilson,

    I used mixed method for my thesis, in which I did survey first followed by case studies.

    Some aspects you need to consider for your research designs are:

    • implementation of both methods is sequentially or simultaneously

    • which method gets higher priority
    • the time when the integration will be done, whether during data collection, during data analysis, during interpretation of the results, or a combination of all three
    • whether there is a greater theoretical perspective that regulate the overall study design.

    The following book I use for my reference.

    Good luck.